Mumbai: AdCounty Media has appointed Federico Mosqueda as Director of Sales – LATAM as the digital-first adtech and martech company strengthens its presence across Latin America. The appointment comes as the company looks to accelerate regional growth and deepen partnerships with brands, agencies and mobile app developers in one of the world’s fastest-growing digital advertising markets.
In his new role, Mosqueda will lead the company’s sales strategy across the region, focusing on expanding AdCounty Media’s commercial footprint and driving adoption of its advertising technology solutions. He will be responsible for building strategic customer relationships while supporting the company’s broader business expansion plans in Latin America.
Mosqueda brings more than a decade of experience in digital advertising and programmatic media across Latin American markets. Throughout his career, he has worked across enterprise sales, business development and commercial leadership, developing long-term partnerships with advertisers, agencies and senior marketing decision-makers.
Prior to joining AdCounty Media, he served as Sales Director at Mobavenue, where he played a key role in shaping the company’s commercial strategy and regional expansion efforts. Working closely with the founders and executive leadership, he helped establish the sales organisation, define go-to-market strategies and scale the business across the LATAM region.
Earlier in his career, Mosqueda held senior commercial positions at RTB House and IMS (Vevo & Foursquare), delivering business growth across markets including Argentina, Chile and Uruguay. His experience spans programmatic advertising, performance marketing, audience solutions, CRM platforms and commercial management, making him well-versed in the evolving digital advertising ecosystem.
Commenting on the appointment, Delphin Varghese, Co-Founder and Chief Revenue Officer, AdCounty Media, said, “We are excited to have Federico join AdCounty Media. His rich experience in the LATAM advertising landscape and proven commercial expertise are sure to help us further strengthen market position and provide groundbreaking advertising solutions for the customers in the region.”
Mosqueda said, “I’m excited to join AdCounty Media at such an interesting stage of its growth journey. The company has, over the years, built an undisputed reputation for delivering innovative adtech and programmatic advertising solutions and I am looking forward to collaborating with the team in widening its presence in LATAM.”
The appointment also aligns with AdCounty Media’s efforts to expand the adoption of its growing portfolio of advertising technologies. These include Opsis Pro for performance marketing, Adaxx Pro for programmatic advertising, iSearchAds for Apple Search Ads and PubFormer for publisher monetisation. The company expects Mosqueda’s experience in commercial leadership and programmatic advertising to support the wider adoption of these solutions across the Latin American market.
