Mumbai: AdLift, a global digital marketing agency, has been appointed by real estate developer Casagrand to deploy its proprietary AI Search Visibility platform, Tesseract, as the company looks to strengthen its presence across AI-powered search and discovery platforms.
The engagement will enable Casagrand to monitor and enhance how its brand appears across large language model (LLM)-powered platforms, including ChatGPT, Gemini, Google AI Overviews and Perplexity. Through Tesseract, the real estate developer will track its brand visibility, identify opportunities to improve discoverability and gain insights into the evolving AI search ecosystem.
Established in 2003 and headquartered in Chennai, Casagrand has developed a presence across Chennai, Bengaluru, Hyderabad, Coimbatore and Pune, as well as an expanding international footprint in Dubai. The company has more than 180 developments, over 55,000 customers and 88 million square feet of development.
Under the mandate, AdLift will use Tesseract to analyse Casagrand’s visibility across AI-powered search experiences and provide actionable insights aimed at strengthening the brand’s digital presence. The partnership comes as consumer search behaviour increasingly shifts towards AI-powered platforms and businesses look to adapt their digital strategies accordingly.
Prashant Puri, Co-founder & CEO, AdLift, said, “Casagrand has always embraced innovation to create better experiences for its customers, and we’re delighted to be part of that journey. The brands that will lead tomorrow are the ones preparing for tomorrow’s consumer behaviour today. As AI becomes a key part of how people research, compare and make decisions, understanding visibility across these platforms is becoming increasingly important. Through Tesseract, we look forward to helping Casagrand unlock meaningful insights and build a stronger presence across the evolving AI search ecosystem.”
Diptakirti Chaudhuri, CMO, Casagrand added, “At Casagrand, we’re constantly looking at how technology can help us stay closer to our customers and evolve with changing consumer behaviour. As AI becomes an increasingly important part of the discovery journey, understanding how our brand is represented across these platforms is a valuable step forward. We believe AdLift’s expertise and the capabilities of Tesseract will help us navigate this evolving landscape while strengthening our digital presence.”
The partnership adds Casagrand to AdLift’s growing portfolio of brands using AI-powered search intelligence. It also highlights the increasing importance for businesses to measure and manage brand visibility across emerging AI-driven discovery platforms as consumers increasingly use generative AI tools to research products, services and brands.
