New Delhi: Three professionals with diverse experience across strategy, operations, product development and brand building have come together to launch Modus & Mood, a new D2C lifestyle brand built around the idea that consumers buy not just products, but the life they want to create and how they want to feel.
Akshit, who brings over 15 years of experience across strategy and business leadership with organisations including Tata Steel, Gravita, OYO, magicpin and DAN; Bithika, whose experience spans Tata Steel, OYO and LEAD as well as entrepreneurship across manufacturing and e-commerce; and Aditi, who has over 16 years of experience in brand building across India and the GCC with organisations including Havells, Samsung, Adidas, Tata Docomo, Vega, Yatra and Legends League Cricket, bring complementary perspectives to the venture.
The idea for Modus & Mood emerged from the founders’ observation that consumers are increasingly making choices based on their lifestyles, personal expression and the experiences they want to create, while shopping remains largely organised around product categories. Built around the thought “What if life were less blueprint, more mood?”, the brand brings together home décor, furnishings, ceramics, glassware and apparel across four mood pillars — Curator, Social, Sanctuary and Ritual.
Speaking about the business opportunity, Akshit, Founder & CEO, Modus & Mood, said, “My experience across businesses and markets made me realise that while consumer behaviour has evolved significantly, the way we discover lifestyle products has remained largely unchanged. Modus & Mood is our attempt to build a more intuitive, consumer-first way of discovering products—one that starts with the life people want to create.”
For Bithika, Co-Founder & COO, the opportunity lies in bringing greater thought and purpose into what consumers choose. She said, “Having worked across manufacturing, operations and entrepreneurship, I have seen how much the quality and intent behind a product matter to the customer experience. At Modus & Mood, we want every product to earn its place through craftsmanship, quality and purpose, while making thoughtful design more relevant to everyday living.”
Aditi, Co-Founder & Head of Brand & Marketing, Modus & Mood, said, “Consumers today don’t just buy products; they buy how those products make them feel. That’s the insight Modus & Mood is built on. Each of us comes from a different professional world, but we found ourselves looking at the consumer through a similar lens. We wanted to create a brand that reflects the way people express themselves through the spaces they build and the moments they create.”
Looking ahead, Modus & Mood plans to expand beyond e-commerce through immersive retail experiences and AI-enabled personalisation, while continuing to focus on thoughtfully designed, artisan-crafted and Made-in-India products
