Mumbai: Legendary actor Amitabh Bachchan returns to India’s quiz show Kaun Banega Crorepati with the launch of a new rap anthem built around the season’s theme, ‘Sochna Padega’.
Sony Entertainment Television (SET) has unveiled the promo featuring Bachchan in a contemporary pop-culture avatar, delivering a rap performance that brings the season’s central thought to life. The promo is designed to extend the show’s messaging around applied intelligence and the importance of thinking on one’s feet.
In the video, Bachchan appears in a statement white fur coat, oversized dark sunglasses, layered gold chains and a geometric hoodie. He walks through illuminated corridors before taking his place on a chandelier-lit throne, combining his signature presence with a contemporary visual treatment.
Blending Bachchan’s distinctive baritone with a modern beat, the actor delivers the line, “Yeh KBC hai, yahan sochna padega pyaro…”, reinforcing the campaign’s central message.
Conceptualised around the season’s theme of applied intelligence, the campaign highlights the idea that while information and facts are readily available, the ability to apply knowledge and think quickly remains critical to success.
Through ‘Sochna Padega’, Kaun Banega Crorepati aims to encourage audiences to trust their knowledge, apply their thinking and seize opportunities with confidence. Bachchan’s rap-led interpretation brings the message into a contemporary pop-culture format.
Kaun Banega Crorepati Season 18 premiered on August 10 on Sony Entertainment Television and is also streaming on Sony LIV. The new season features Aamir Khan, Sunny Deol and Preity Zinta taking the hot seat alongside Amitabh Bachchan.
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