Mumbai: Sony Pictures Networks India (SPNI) has appointed Anurati Tandon as Head, Digital B2B Business, as the company looks to strengthen the growth and reach of its digital platforms, including SonyLIV, in the B2B segment.
Tandon was previously serving as Chief of Staff to the MD & CEO at SPNI, where she worked closely with the CEO’s office on strategic projects and initiatives, particularly those focused on revenue generation and business growth. She will continue to support the CEO’s office for the next few months as she transitions into her new mandate.
In her new role, Tandon will be responsible for driving the growth and reach of SPNI and SonyLIV’s digital platforms in the B2B business, with a focus on expanding the company’s digital business opportunities.
Tandon brings experience across strategy and business transformation to the role. Before joining SPNI, she was a Senior Manager at Bain & Company, where she worked on business planning, commercial acceleration and digital transformation projects.
During her stint at Bain, she worked across sectors on initiatives including commercial growth for an onco-diagnostics player and digital transformation for a healthcare provider in the Middle East.
