Mumbai: Apeejay Surrendra Park Hotels Limited (ASPHL) has appointed Rohit Kakra as Chief Operating Officer for its iconic bakery and confectionery brand, Flurys.
Based out of the company’s Delhi office, Kakra will oversee Flurys’ operations, with a focus on strengthening operational efficiencies, enhancing performance metrics and driving the brand’s long-term strategic objectives.
Kakra brings over 23 years of experience in the F&B retail sector, with expertise in scaling retail footprints and optimising complex operational structures. He has held leadership positions at Costa Coffee and Pizza Hut and most recently served as COO for Costa Coffee at Devyani International Limited.
Prior to this, he was Vice President – Operations at Awfis Space Solutions Limited and General Manager – Operations at Compass Group India, where he managed key accounts including Google and Deloitte. He has also held roles with Paradise Group, Jubilant FoodWorks and Hardcastle Restaurants Pvt Limited (McDonald’s India).
Commenting on the appointment, Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Limited, said, “We are delighted to welcome Rohit to Flurys at a pivotal stage in the brand’s growth journey. Today, Flurys operates 110+ outlets across India and is on track to reach 120 outlets shortly, while continuing to deliver double-digit revenue growth. Rohit’s proven expertise in scaling national F&B brands and driving operational excellence will play a key role as we accelerate expansion, strengthen execution and build long-term value for the business.”
Rohit Kakra, Chief Operating Officer, Flurys, ASPHL, said, “Flurys is not just an iconic asset in ASHPL’s portfolio; it is a legendary heritage brand with nearly a century of deep-rooted brand affinity and customer loyalty. I am incredibly honoured to lead the brand through this exciting phase of growth, especially as we approach its centenary year. My focus will be on driving disciplined scale-up across different formats, streamlining operational efficiencies, and delivering the signature Flurys experience to new geographical markets like Delhi / NCR, Pune and Bangalore.”
