Mumbai: Arun Icecreams, the flagship ice cream brand from Hatsun Agro Product Ltd., has made its debut at the New York India Day Parade 2026, marking another step in its growing presence in the United States. The parade was held on Madison Avenue, New York, on August 16.
As part of its participation, Arun Icecreams featured a specially designed parade float and consumer engagement booths along Madison Avenue. The brand distributed more than 15,000 ice creams across popular flavours, including Butterscotch Sandwich, Cream n Cookies Donuts, Vanilla Bites, Popitos Kacha Mango and Malai Kulfi.
The participation comes as Arun Icecreams continues its expansion into the US market and marks the brand’s first appearance at the New York India Day Parade. The event offered the brand an opportunity to connect with a wider consumer base and build visibility among audiences in the US.
With a strong legacy across South India and a portfolio that has been enjoyed by generations of consumers, Arun Icecreams is expanding its footprint beyond India. Its participation in the New York parade forms part of its broader international growth strategy, aimed at introducing its range of products and flavours to consumers across global markets.
Commenting on the participation, R.G. Chandramogan, Chairman, Hatsun Agro Product Ltd., said, “Arun Icecreams has been part of people’s happy moments for many decades, and participating in New York’s India Day Parade for the first time is a very special occasion for us. As we continue to strengthen our presence in the United States, this event gives us an opportunity to share the Arun Icecreams experience with a wider audience and introduce more consumers to the flavours that have been loved for generations. We remain grateful for the trust consumers have placed in Arun Icecreams over the years. With that same commitment to quality and delight, we look forward to taking the brand to more consumers across international markets and building our global journey step by step.”
The New York India Day Parade debut underscores Arun Icecreams’ growing international ambitions and its efforts to strengthen brand visibility in the US. The initiative also supports the brand’s broader plans to expand its presence across international markets while taking its products and flavours to new consumer audiences.
