Mumbai: Baazar Kolkata, a value retail chain operated by Baazar Retail Pvt Ltd, has appointed National Award-winning actor Kartik Aaryan as its brand ambassador as the company marks its 25th year with a network of 250 stores across 13 states.
The association is aimed at strengthening Baazar Kolkata’s connection with modern Indian families and supporting the brand’s expansion across markets. The company said the partnership reflects its focus on making fashion, lifestyle and home essentials accessible at value-for-money prices.
Founded in 2002, Baazar Retail Pvt Ltd has expanded from its roots in Eastern India into a retail network serving customers across metros, tier-II, tier-III and emerging markets. The company’s portfolio includes fashion, lifestyle and home products, with a focus on affordability, variety and customer experience.
Speaking on the association, Kartik Aaryan, said, “I am delighted to join the Baazar Kolkata family. The brand has earned the trust of millions by making quality fashion and lifestyle products affordable and accessible. Their remarkable journey from Eastern India to becoming a strong national value retail chain is truly inspiring. I look forward to being a part of this exciting growth story and connecting with customers across India.”
The company said the partnership comes as it enters the festive season and continues its expansion strategy, with Kartik Aaryan’s association expected to strengthen its national brand positioning and consumer engagement.
Speaking about the vision behind the partnership, Abhishek Khemka, Director & CEO, Baazar Retail Pvt Ltd, said, “We have always believed that great fashion should be accessible to everyone. Kartik Aaryan represents a new generation that is confident, aspirational, and relatable – qualities that mirror the evolving mindset of our customers. Our journey from a regional value retailer to a network of 250 stores across 13 states reflects the trust our customers have placed in us over the years. As we step into the festive season, this collaboration marks an exciting chapter in our journey to inspire and connect with consumers across the country.”
The appointment is also positioned as part of Baazar Kolkata’s efforts to deepen its engagement with consumers as it expands its footprint across India.
On this occasion, Umesh Sharma, Marketing Head, Baazar Kolkata, said, “This is a defining moment for Baazar Kolkata. We are delighted to welcome Kartik Aaryan as the face of our brand. As we continue our expansion across the country, this partnership will further strengthen our brand and deepen our engagement with customers.“
