National: Benedicct PR & Brand Building has entered the UAE market through an exclusive partnership with DigifyMe IT Solutions, combining earned media, strategic storytelling and digital distribution for brands in the Emirates.
Under the partnership, Benedicct will bring its expertise in earned media, crisis communication and strategic storytelling, while DigifyMe will provide UAE market expertise and on-ground digital distribution capabilities.
The partnership aims to integrate media relations and digital distribution under a unified strategy, allowing brands to carry consistent narratives across earned, owned and social channels. The offering will include a common measurement framework and a single point of accountability for clients.
The UAE expansion marks Benedicct’s first international market entry since its inception. The agency has worked with startups, SMEs and corporates in India across public relations, brand building and strategic communications.
Elated about the milestone, Anjali Sehwwag, Founder & CEO, Benedicct PR & Brand Building, said, “There is a particular joy in watching something you wrote down as an ambition turn into an actual address. But I want to be clear about why we came. Dubai does not reward volume; it rewards clarity. Every brand here is competing for the same inches of editorial space against global capital, and most are still leading with product specs instead of a point of view. That gap is our opportunity. What we needed was a partner who already understood how attention moves in this market, and the moment we met the DigifyMe team, that question answered itself. New market, new opportunities, same commitment to excellence.”
Equally enthused about the tie-up, Aaryan Kapur, Founder, DigifyMe IT Solutions, said, “Brands in the UAE are competing hard for attention, and digital visibility alone no longer settles the question of whether a brand is taken seriously. That comes from earned coverage, and it is what Benedicct does well. Bringing our digital capability together with their media practice gives clients here something more complete than either of us could offer separately. We are looking forward to building this market with them.”
