Mumbai: Digital creator and actor Bhuvan Bam has partnered with Adobe for a new campaign promoting the brand’s creative products.
The collaboration features Bam in a new piece of content for Adobe, bringing together the humour and storytelling style that has been associated with his work.
The partnership also draws from Bam’s own journey as a creator. He began BB Ki Vines by creating videos largely on his own, while playing multiple characters and managing different aspects of the creative process. His career has since expanded across acting, writing, producing, music and entrepreneurship, with projects including Dhindora and Taaza Khabar.
Speaking about the collaboration, Bhuvan Bam said, “Adobe has been such a familiar name for anyone who creates content. I started out making videos on my own, so I know how much the right creative tools matter. It was great collaborating with them and getting to do it in a way that still feels like me.”
The Adobe campaign marks the latest brand collaboration for Bam, whose work spans digital content, films and series, music and his business ventures.
