Mumbai: CaratLane – A Tata Product has launched a new campaign for Teej featuring television actors Pranali Rathod and Aashay Mishra, highlighting the role of thoughtful gifting in the festive celebration.
The campaign centres on a couple and a surprise gifting moment, with Aashay Mishra presenting Pranali Rathod with a CaratLane gift. Through the duo’s warm and relatable chemistry, the campaign seeks to portray Teej gifting as an expression of care while positioning jewellery as a meaningful choice for marking the occasion.
The campaign forms part of CaratLane’s focus on developing culturally relevant communication around key festive occasions. By building the narrative around an everyday relationship, the brand aims to connect the tradition of Teej gifting with contemporary consumer sensibilities.
Saumen Bhaumik, Managing Director, CaratLane – A Tata Product, said,“Teej holds a special place in the festive calendar, and gifting is central to how the occasion is celebrated. At CaratLane, our endeavour has always been to be the brand consumers think of – for every occasion, whether it’s a major festival or a small personal milestone. Through this campaign, we wanted to capture the everyday joy of Teej gifting in a way that feels contemporary and relatable. Pranali and Aashay bring warmth to the story that helps us connect meaningfully with audiences.”
The campaign will be amplified across CaratLane’s digital platforms and targeted channels during the Teej festive period. The campaign film featuring Pranali Rathod and Aashay Mishra is now live.
https://www.youtube.com/watch?v=RbT7rO7y9F4
