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APAC markets see high fraud rates with BOT attacks contributing close to 65 per cent in H1-2020 states AppsFlyer report

TikTok Ads is now the largest media source for Non-Gaming apps in India; Five Indian ad-tech firms feature in 10th edition: AppsFlyer Performance Index

April 4, 2020

Bengaluru: AppsFlyer, the global attribution leader, today released the 10th edition of its performance index. According to the report, TikTok...

Hindi Movie Channels gains significantly during Covid-19 Lockdown period

April 4, 2020

According to the TV viewership data released for week 12 by BARC, the Hindi Movies channels have seen immense growth...

Time spent on smartphones increases by 12 % in week 2 of COVID Disruption: BARC Nielsen Report

April 4, 2020

The COVID-19 pandemic has truly brought in a lot of changes in the consumption behaviour of the Indian TV viewing...

First 4 Episodes of Ramayana on DD National garners 6.9 billion viewing minutes

April 3, 2020

Mumbai: The mythological drama Ramayana aired on DD National in order to engage the audience during the Covid-19 Lockdown has...

AajTak Leads the Hindi News Genre with 66.3 CR Weekly Gross Impressions during Covid-19 coverage

April 3, 2020

According to the television viewership data released by BARC India, The news genre saw maximum growth among all genres in...

BARC Wk 25: Republic TV retains top spot in English News Genre

English News Viewership gains 250% during Covid 19 Period

Mumbai: English News genre had attained significant growth during the COVID 19 Lockdown period with its Viewership skyrocketing by a...

Total TV viewership up by 9% as compared to first half of 2019; Consumption of Social network and gaming higher than Pre-COVID level

Total TV Consumption increased by 37%, Non-Prime time viewership surged more than 70% in India: BARC & Nielsen

According to BARC and Nielsen's report titled, Crisis Consumption: An Insight into TV, Digital and Audiences India witnessed an overall...

Anil K Nair, Divya Anand and Ruchi Sharma feature in first judges list of WARC Prize for Asian Strategy 2020

Singapore: WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for Asian Strategy 2020,...

Masses look forward to trustworthy and reliable news source, which can be provided by newspapers only: Girish Agarwal, DB Corp

The impact of Covid-19 on the country’s economy has already been humongous. Some mediums of the media have benefited because...