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Time spent on smartphones increases by 12 % in week 2 of COVID Disruption: BARC Nielsen Report
The COVID-19 pandemic has truly brought in a lot of changes in the consumption behaviour of the Indian TV viewing...
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First 4 Episodes of Ramayana on DD National garners 6.9 billion viewing minutes
Mumbai: The mythological drama Ramayana aired on DD National in order to engage the audience during the Covid-19 Lockdown has...
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AajTak Leads the Hindi News Genre with 66.3 CR Weekly Gross Impressions during Covid-19 coverage
According to the television viewership data released by BARC India, The news genre saw maximum growth among all genres in...
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English News Viewership gains 250% during Covid 19 Period
Mumbai: English News genre had attained significant growth during the COVID 19 Lockdown period with its Viewership skyrocketing by a...
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Total TV Consumption increased by 37%, Non-Prime time viewership surged more than 70% in India: BARC & Nielsen
According to BARC and Nielsen's report titled, Crisis Consumption: An Insight into TV, Digital and Audiences India witnessed an overall...
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Anil K Nair, Divya Anand and Ruchi Sharma feature in first judges list of WARC Prize for Asian Strategy 2020
Singapore: WARC, the global authority on advertising and media effectiveness, is today launching the WARC Prize for Asian Strategy 2020,...
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Masses look forward to trustworthy and reliable news source, which can be provided by newspapers only: Girish Agarwal, DB Corp
The impact of Covid-19 on the country’s economy has already been humongous. Some mediums of the media have benefited because...
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Why content marketing and trusted environments are essential when communicating in a time of crisis
So, we all know we’re facing a (very) hard time that affects not only our personal lives but also businesses...
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WPP global on cost reduction mode: Cuts pay, Freezes hiring & Salary hike, Suspends Share Buyback and Dividends
Following the withdrawal of guidance for 2020 due to significant uncertainty over immediate outlook, WPP is mopping up billions in...
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I practice two words, ‘Ownership & Accountability’: Shefali Khanna, Partner Digital Marketing and Business Growth, Astrum
Shefali Khanna is the Partner Digital Marketing and Business Growth of Astrum, India’s first specialist reputation management advisory that uses...
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