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Wavemaker India launches influencer-marketing product – ‘WM Thrive’; bets big on advocacy
Mumbai: Wavemaker, the media, content and technology agency of GroupM, launches its first ever Influencer Marketing offering - WM Thrive....
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Engagement leads to experience: D Shivakumar at RK Swamy Memorial Lecture
“To make a difference, treat the work as if it were a Cause, and give it your life. In the...
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DAN Data Sciences Launches ‘Dentsu BrandSense’; Proprietary Brand – Audience Perception Analysis Engine
In today’s socially conscious and political environment, it has become extremely imperative for brands to take cognizance of the nature...
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Digital and Television should be seen as overlapping Media: Uday Shankar
Hotstar, India’s largest premium streaming platform, released India Watch Report 2019 today – a comprehensive study of online video consumption...
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Indian ad spends to grow at over 12% to 13% YoY from 2020 to 2024: GroupM’s TYNY
GroupM’s annual report This Year Next Year a global worldwide media forecast property which dives deep into the media and...
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Publicis Groupe names Anupriya Acharya as CEO – South Asia; Saurabh Varma quits Publicis Communications
Mumbai: Publicis Groupe has announced the appointment of Anupriya Acharya as Chief Executive Officer, South Asia. In addition, Saurabh Varma,...
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Vaishali Sarkar named CEO of Wunderman Thompson Indonesia
Jakarta: Vaishali Sarkar has been appointed as the new CEO of Wunderman Thompson Indonesia. Sarkar was previously CEO of BBDO...
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Santoor Sandal & Turmeric tops Most Aired Campaign; Apple IPhone 11 is the Most Liked Campaign in Chrome Optimal+ Wk 48
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 48...
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India to take over as second-biggest contributor to ad growth in 2020; Global adspend will increase by 4.3%: Zenith
At current development rates, by mid-2020s India will overtake China as the second-biggest growth driver in the world. Demand for...
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Visuals of Queen will make you feel like watching a feature film: Gautham Menon on his OTT debut with MX Player
MX Player, an Indian OTT platform and a global offline video player, created by J2 Interactive and owned by Times...
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