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Market Analysis
India’s Edtech industry to become $30 billion industry by 2032: Report
Mumbai: India's Edtech sector to become a $30 billion industry in the next 10 years on the backing of growing...
Read moreCricket clocks 87% share of Indian Sports Sponsorship in 2020: GroupM ESP Sporting Nation Report 2021
Mumbai: GroupM ESP, the entertainment, esports and sports division of GroupM India today released the sports sponsorship report for India...
Read moreTotal FMCG adspend to exceed 2019 levels of spending in 2023: Zenith
Mumbai: Zenith forecasts that fast-moving consumer goods (FMCG) food and drink brands will increase their ad expenditure on digital channels...
Read moreShort-form video platforms have high engagement rates and user stickiness
RedSeer Consulting released their latest report titled, ‘Short-form video- The Rise of Made in India digital content’. The report explores...
Read moreIndia’s shortform players bring back 97% of TikTok’s user base, in addition to strong loyalty for the apps
Bengaluru: According to the latest Report ‘Short-form video- The Rise of Made in India digital content’ by RedSeer Consulting, Indian...
Read moreConsumer Confidence Weakens in April 2021 for India – Refinitiv-Ipsos monthly Primary Consumer Sentiment Index
New Delhi: The monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India, in April, has shown a downward slide of...
Read moreHDFC, ICICI, Max ride the post COVID digital wave to emerge among top life insurance brands in Hansa Research Insurance CuES 2021
Mumbai: Hansa Research’s Insurance CuES 2021, a syndicated Net Promoter Score Study in the Life Insurance segment shows HDFC Life,...
Read morePandemic year was a catalyst for growing importance of online communities in India: Study
New Delhi: The year 2020 and COVID-19 have proven to be a catalyst for the growing importance of online communities...
Read moreIpsos acquires Intrasonics, its longstanding partner and authority in Audio Watermarking technology
New Delhi: Ipsos has announced the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK....
Read moreIndia emerges as the fastest-growing region along with education and business as the fastest-growing app verticals: Report
Bangalore: Adjust, the global app marketing platform, released today its second global Mobile App Growth Report, in collaboration with Facebook*....
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