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Market Analysis
Wunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade
International: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps...
Read moreDigital Advertising in India predicted to grow at 30% YoY: Deloitte
New Delhi: Deloitte India today announced the “Technology, Media, and Telecommunications (TMT) Predictions 2020”. The India report was released by...
Read moreGovernment of Delhi tops Most Aired Campaign; Trivago is the Most Liked Campaign in Chrome Optimal+ Wk 53
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 53...
Read moreRegional Music Consumption hit a 3 year high among Indian music lovers in 2019: Gaana
New Delhi: Music streaming app, Gaana’s annual report on the country’s music consumption trends registered an unprecedented demand for regional...
Read moreMarketers to renew their focus on long term Brand Building in 2020: WARC Marketer’s Toolkit
Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing...
Read moreMedia and Entertainment companies say they must reinvent to survive the next five years: EY survey
50% believe they can no longer rely on traditional business models 28% admit their business needs to reinvigorate, but are...
Read moreRegional content is driving the growth of women Internet users in India
Momspresso records 70 million+ monthly page views for Regional content Momspresso.com records growth of regional content creators by 228%; regional...
Read moreTRAI’s Amendments to Tariff Regulations Negative for Broadcasters; Neutral for Distributors: Ind-Ra Report
India Ratings & Research (Ind-Ra) believes that Telecom Regulatory Authority of India’s (TRAI) amendments to the tariff and interconnection regulation...
Read moreBARC Week 51 & 52: Star Plus tops Hindi GEC (Urban+Rural) while Colors leads the Urban HSM
BARC India data for week 51 & 52 shows no sudden change in the rankings of the Top 10 Hindi GECs...
Read moreConsumers are more concerned about their career and children’s education: Consumer Sentiment Report 2019
Mumbai: Titan unveiled its inaugural ‘Consumer’ Sentiment Report’ 2019. According to the study, that covered 5 metros and 14 small...
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