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Market Analysis
2021 marketing imperatives to support ‘rebound and recovery’ strategies: Kantar
New Delhi: More than two thirds (69%) of businesses expect to end the second half of 2020 in decline. Just...
Read moreNarendra Modi, Sonu Sood, Anand Mahindra, Virat Kohli & Others Top Engagement Charts on Indian Twitter: Twitteet Oct 20 Report
New Delhi: In an industry-first move, social media analytics firm, Twitteet released its analytics report featuring 20 categories today. The...
Read moreNew Data from Adjust shows a rise in Ad Fraud across all verticals, With fraudsters increasing Faking Organic Metrics
Berlin: Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing...
Read moreInvestment in infrastructure will boost the economy & jobs: GIIA-Ipsos Survey
New Delhi: According to the Global Infrastructure Investor Association (GIIA) and Ipsos Survey, urban Indians and global citizens strongly endorse...
Read moreLarge scale sectors, industries witnessed expansion despite pandemic disruption: American Express India CFO survey
Mumbai: Businesses today are leading through uncertainty and addressing concerns with optimism to return to normalcy in a 12-18 months...
Read moreFestival time lifts spirits as consumers soak up the festivities, virtually: Ipsos Utsavnama
New Delhi: Navratri, Durga Puja, Eid and now Diwali – with so many festivals back-to-back, Utsavnama, the Ipsos Festival Tracker...
Read moreDemand for automobiles strong owing to safety concerns; SUVs, Electric Vehicles & Indian Automakers gaining ground: PAYBACK-Unomer Consumer Mobility Study
Mumbai: A recent study conducted on Fuel loyalists (Consumers who regularly spend on fuel for passenger vehicles, over the last...
Read moreReykjavík Index for Leadership finds no reduction in prejudice expressed against female leaders
New Delhi: Women Political Leaders and Kantar, creators of The Reykjavik Index for Leadership, have found that as the world...
Read more73% internet users consume content on social media everyday: ShareChat report
Mumbai: ShareChat, India’s leading social media platform, today released a report titled ‘Understanding India’s Next Billion Internet Users’, with Nielsen...
Read moreIpsos Research reveals that BBC remains top international news brand in India
Industry research body Ipsos today announced that the BBC is the number one international news brand in the English language...
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