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Market Analysis
Social advertising growth halved over the last year; Facebook looks to new revenue streams as ad market cools: WARC’s Global Advertising Trends
WARC, the international marketing intelligence service, has found that advertising revenues among key social and messaging companies rose 26.2% year-on-year...
Read moreSustained growth harder for brands as consumers in Asia now less impulsive: report
Businesses are struggling to lock in long-term, sustainable growth as consumer behaviours change, according to new research from Kantar, the...
Read moreBARC India launches PrimaVU to measure premium homes viewership patterns
Mumbai: India’s sole TV viewership measurement company BARC India, today announced the launch of its new pathbreaking product “PrimaVU” which...
Read moreBARC WK 25: STAR Plus retains its leadership in Hindi Urban while Dangal continues to dominate U+R
According to the data unveiled by BARC India for week 25, pertaining to the period between Saturday, 15th June 2019...
Read moreIndia vs Pak WC 2019 match becomes the most watched TV event ever with record 206 million viewers
Mumbai: The on-field action in the ongoing ICC Cricket World Cup 2019 backed by world class broadcast has contributed in...
Read moreDigital ad spend to reach $520 billion by 2023, as amazon disrupts Google & Facebook Duopoly: Juniper Research
A new study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion by 2023; rising from $294...
Read moreColgate captures top spot in Most Aired Ads category while Tide happens to be Most Liked ad in Week 24
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
Read moreSnap study finds Indians have amongst the largest groups of friends in the world, but Gen Z is starting to buck the trend
Mumbai: Snap Inc. today released a global study of 10,000 people across Australia, France, Germany, India, Malaysia, Saudi Arabia, the...
Read moreAPAC saw 55% increase in brand safety incident in 2019; India is third highest: DoubleVerify’s Report
According to DoubleVerify’s recent Global Insights Report, Asia Pacific countries saw a 55% increase in brand safety incident rates this...
Read moreBARC WK 24: Aaj Tak regains its leadership position in Hindi News Space
New Delhi: BARC data for WK 24 (Saturday, 8th June 2019 to Friday, 14th June 2019) depicts that Market Leader...
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