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Market Analysis
News apps see explosive growth in 2020: Marked rise in news consumption signals new trend during the global pandemic
Bangalore: In the first half of 2020, consumers have relied on news organizations more than ever to keep them informed...
Read moreDigital Transformation – The need of the hour for the Indian Pharmaceutical industry, finds a survey of C Com Digital on COVID-19 impact
Mumbai: C Com Digital – a full-service digital marketing agency, unveiled the details of its whitepaper study conducted to explore...
Read more7% slide in optimism for urban Indians in June 2020 – 65% believe India is moving in the right direction
New Delhi: According to the just released June 2020 wave of Ipsos What Worries the World global survey, 65% urban...
Read moreBARC WK 24: Star Bharat secures the 7th spot in Hindi GEC Pay TV; Star Plus drops down to 7th spot in Hindi GEC Rural
In week 24 the Hindi GEC Pay-TV category, we see the undisputed leader Star Plus leading the category this week...
Read moreOne in every two Indian strongly agrees that there is no life without music: new consumer study by HARMAN
Bangalore: On the occasion of World Music Day, celebrated on June 21st each year, HARMAN has partnered with OnePoll* to...
Read morePulp Strategy launches Pivot to Digital: 90 Days and Beyond Report; to help marketers in post-lockdown revival plan
New Delhi: Pulp Strategy, a full-service interactive, digital communications and technology agency, headquartered in New Delhi, today released the Pivot...
Read moreShopping Apps See Historic Engagement with 40% Boost in Purchase Rates, Mobile Shopping Moves to the Consumer Forefront
Bangalore: Adjust, the global app marketing platform, today released a new report on the rapidly-growing market of mobile app commerce in...
Read moreLife After Covid: Global Ad Market to recover in 2021 after steep downturn in 2020
Author: Vincent Letang, EVP, Managing Partner, Global Market Intelligence Media Owner Linear Advertising Sales to Decrease by -16% Globally Amidst...
Read more54% of Indians are keen to step out for their favourite movies within 15-90 days of the lockdown lifting: BookMyShow Report
National: How will the face of entertainment look like in the post-covid era? With masks, disinfectant tunnels, sanitised seats, F&B delivered...
Read moreKantar reveals 2019’s most effective advertisements as judged by consumers
International: BP’s Blind Date (Spain), Milka’s Christmas ad Give to those who give the most (Germany) and HSBC’s CSR Birmingham...
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