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Market Analysis
Asia Pacific Online Video market to generate $50 Bn Revenue by 2024: MPA report
Mumbai: Media Partners Asia (MPA) launched new report that projects the online video market in Asia Pacific to generate revenues...
Read moreOnline video viewing to reach 100 minutes a day in 2021: Zenith’s Online Video Forecasts 2019
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year,...
Read moreSocial media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns
International: A considerate portion of marketers in Asia Pacific (29%)don’t have the right balance and synergies between digital and offline...
Read moreUnemployment continues to be top worry for Indians and global citizens, 3 months in a row: Ipsos What Worries the World Survey
New Delhi: Unemployment sits right at the top, as the biggest worry for Indians as well as global citizens, 3...
Read more30% OTT users prefer to watch content in languages other than Hindi and English: KPMG Report
While ‘regional’ is definitely the buzzword across the content industry and the entire digital content ecosystem. The choice for going...
Read moreConsumers prefer interacting with voice and chat assistants over humans, creating opportunities for businesses: Capgemini Report
Mumbai: The Capgemini Research Institute has found that consumers increasingly prefer to interact with bots rather than humans, especially when...
Read moreVimal Elaichi Pan Masala tops Most Aired Campaign list, vivo S1 is Most Liked Campaign: Chrome Optimal+ Wk 33
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
Read moreMother is the biggest beauty influencer for majority of Indian women: Ipsos Global Beauty Survey
New Delhi: Beauty is now more than skin deep. A new global survey by Ipsos shows that attributes such as...
Read moreWhitepaper by Socxo unveils interesting insights on what sales people believe on Social Selling
Mumbai: Socxo, the Bangalore based Brand Advocacy solutions provider, has released a whitepaper which gives a direction on what Sales...
Read moreDetergent and Sanitary brands are the Most aired Ad Campaigns in Week 32: Chrome Optimal+
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
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