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Market Analysis
Social Media rapidly emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers: Frost & Sullivan
AI to find high application in tools and services designed for the influential Gen Z demographic finds Frost & Sullivan ...
Tata, Reliance and Airtel are the three most valuable Indian brands of 2019 : Report by Interbrand India
TCS continues helping Tata stay India’s most valuable brand JIO helps Reliance to grow as the challenger. Airtel loses 13%...
Majority of the consumers believe that the way they’re portrayed in advertising is completely out of touch: Kantar AdReaction report
Marketers in India are missing potential opportunities to reach out to men in the categories where both genders are equal...
Asia Pacific consumers increasingly concerned about data privacy
Consumers in Asia Pacific love tech, and believe it improves their lives – but almost two-thirds also say they are...
Chrome Optimal+ Wk 09 : I&B Ministry is most aired ad; Most watched ad is Bajaj Auto while Too Yumm Karare becomes the Most liked ad
Mumbai : India's largest primary research and data analytics company - Chrome Data Analytics And Media Optimal+ conducted a survey...
The Indian M&E industry has grown by 13% to reach INR 1.67 trillion in 2018: EY – FICCI FRAMES report 2019
Mumbai: The Indian Media and Entertainment (M&E) sector reached INR1.67 trillion (US$23.9 billion) in 2018, a growth of ~13.4% over...
India to have 369 million active gamers by 2022: INMOBI’s Mobile Marketing Handbook
By: Yohan P Chawla Mobile is the main driver of the digital transformation that will see India – fueled by...
Online gaming revenues expected to grow at 22% CAGR from FY18-FY23: KPMG Report
54% of respondents* play fantasy sports for free 69% of users say that there is NO overlap between Fantasy Sports...
Zenith Automotive AdEx forecasts: India and China are fastest growing in declining global market
Automotive advertising expenditure forecasts launched by Zenith has predicted that the Ad expenditure by auto brands will grow by 0.8%...
80% Indians expect more people to be online than watching TV: Ipsos Predictions 2019 global survey
New Delhi:How will Circa 2019 pan out? 85 per cent Indians expect the global economy to boom; 80 per cent...