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Market Analysis
Colgate captures top spot in Most Aired Ads category while Tide happens to be Most Liked ad in Week 24
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
Read moreSnap study finds Indians have amongst the largest groups of friends in the world, but Gen Z is starting to buck the trend
Mumbai: Snap Inc. today released a global study of 10,000 people across Australia, France, Germany, India, Malaysia, Saudi Arabia, the...
Read moreAPAC saw 55% increase in brand safety incident in 2019; India is third highest: DoubleVerify’s Report
According to DoubleVerify’s recent Global Insights Report, Asia Pacific countries saw a 55% increase in brand safety incident rates this...
Read moreBARC WK 24: Aaj Tak regains its leadership position in Hindi News Space
New Delhi: BARC data for WK 24 (Saturday, 8th June 2019 to Friday, 14th June 2019) depicts that Market Leader...
Read moreBARC WK 24: STAR Plus continues to dominate the Urban HSM while Dangal leads U+R
According to the data unveiled by BARC India for week 24, pertaining to the period between Saturday, 8th June 2019...
Read moreChrome Optimal Wk 23: Lizol leads most aired ad while Dabur Toothpaste became the most liked ad
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 23...
Read moreTop 5 Indian Metros Account More Than Half of the OTT Video Content Platform User Base
Young Indians, under 35 years of age, accounted for 89% of the total Indian OTT video content platform users,according to Counterpoint Research’s India...
Read moreIndia tops average data usage per smartphone reaching 9.8 GB: Ericsson Mobility Report, June 2019
India smartphone users willing to pay more than 66 percent premium for 5G services Ericsson launched the Ericsson Mobility Report,...
Read moreColgate ranked as India’s Most Trusted Oral Hygiene brand for the 9th consecutive year in TRA’S Brand Trust India Study Report 2019
Mumbai: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has yet again been ranked the No. 1 Most Trusted...
Read moreBARC Wk 23 HSM: Dangal and Star Plus continue to lead in respective markets
According to the data unveiled by BARC India for week 23, pertaining to the period between Saturday, 1st June 2019...
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