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Market Analysis
Capgemini’s new report reveals that emerging technology is an integral part of how fans consume sports
Mumbai: Capgemini, the official Global Innovation Partner of the Men’s and Women’s HSBC World Rugby Sevens Series since January 2018,...
Read moreGlobal sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020: WARC Global Ad Trends
Advertiser spend on sports sponsorship is expected to rise 5.0% this year to reach $48.4bn worldwide - the strongest growth...
Read moreMTV Insights Studio presents ‘Mera Bharat Amazeballs’, the most extensive study into the mindset and behaviour of India’s youth
Mumbai: With 600 MN people below the age of 25, no other nation in the world is home to a...
Read moreIndian Digital Advertising Industry to grow at 27% in 2020 to reach Rs. 17,377 Cr: report
Mumbai: The Advertising spends on Digital media in India is expected to grow at a CAGR of 27.42% to cross...
Read moreBrands under Pressure to act against Climate change: WARC Marketer’s Toolkit 2020
Climate change became the climate crisis in 2019. The work of campaigners such as Greta Thunberg, and the Extinction Rebellion...
Read morePurpose matters and it generates results
Lessons from the Brand Purpose category, WARC Awards 2019 – report guest-edited by Fernando Machado, CMO, Burger King WARC, the...
Read more72% of Urban Indians will be watching more TV from streaming services opposed to Cable TV: Ipsos Predictions 2020
New Delhi: How is Circa 2020 likely to pan out? According to the latest global survey by Ipsos titled Predictions...
Read moreWunderman Thompson Intelligence forecasts the 100 trends that will shape the new decade
International: As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps...
Read moreDigital Advertising in India predicted to grow at 30% YoY: Deloitte
New Delhi: Deloitte India today announced the “Technology, Media, and Telecommunications (TMT) Predictions 2020”. The India report was released by...
Read moreGovernment of Delhi tops Most Aired Campaign; Trivago is the Most Liked Campaign in Chrome Optimal+ Wk 53
Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 53...
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