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Market Analysis
Media and entertainment industry in India likely to reach INR 3.07 Trillion by FY24: KPMG M&E Report 2019
Mumbai: KPMG in India today launched the 11th edition of its Media and Entertainment (M&E) report, titled ‘India’s Digital Future:...
Read moreGoogle tops the list of most positively perceived brands in India : YouGov
The rankings reveal the most positively perceived brands in India YouGov’s annual brand health rankings reveal that Google is the...
Read moreVoice, Personalisation and Real human insights drive effective marketing: Lessons from WARC Awards 2019
WARC has released the Effective Innovation Report 2019, highlighting key themes from some of the world’s most original marketing thinking....
Read moreSantoor continues to dominate the list of Most Aired Campaign while Kalyan happened to be Most Watched: Chrome Optimal+ Wk 30
Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week...
Read moreSocial Media Ban during crisis – 88% want a blanket ban,while 6 in 10 say it prevents access to News & Information: Ipsos Survey
New Delhi: Should the government be allowed to shut down social media platforms? Ipsos carried out a global survey to...
Read moreDrop in TV Adex leads Madison to revise its 2019 Forecast
Mumbai: The Pitch Madison Advertising Outlook Report 2019 has revised its forecast for ADEX 2019 downwards, mainly due to a...
Read moreWorldwide Pay TV Market to surpass 1.1 billion Subscribers in 2024: ABI Research
Pay TV operators embrace Android TV boxes to integrate services and meet streaming demand The increasing adoption of video streaming...
Read moreGlobal Healthcare brands Ad-spend will reach US$36bn this year with 3.6% growth: Zenith’s Healthcare AdEx Forecasts
Healthcare adspend growth held back by rising costs and downward pressure on prices Global advertising expenditure by healthcare brands will...
Read moreDangal regains leadership in across genres in BARC Wk 30
According to the data revealed by BARC for the period (Week 30: Saturday, 20th July 2019 to Friday, 26th July...
Read more5 Google Search trends brands must know: ‘Year in Search – India: Insights for Brands’
In today’s digital day and age as consumers are going online and brands are getting to know them a lot...
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