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My Column
How Programmatic Advertising helps reach the right TG during World Cup 2019: Ashish Shah, Founder and CEO, Vertoz
The fact that India is a cricket crazy country is quite well-known. Indians’ love for cricket transcends all casts, borders,...
Read moreWe are the champions, We are the Nano—Influencers
By 2020 Ad blocking is estimated to cost publishers $35 billion in revenue. That’s an ominous forecast by Edeleman in...
Read moreThe Challenges in Running a Successful Influencer Campaign: Ranjit Nair, CEO and Founder of Germin8 Solutions
A study by Interactive Advertising Bureau (IAB) revealed that two-thirds of consumers today are using ad blockers. Desktop users say...
Read moreDigital PR: a game changer for your brand’s reputation
The ‘long-sword’ is a late medieval and Renaissance sword known for its two-handed grip and a straight double-edged blade. Its...
Read moreIs Affiliate marketing the next big wave in an Ecommerce Industry?: Rahul Bahukhandi, CEO and Co-Founder, LaYuva
Economic and technological shifts have rewritten the shopping expedition, As new shopping behaviours emerge amid, fiercely competitive environment for brands....
Read moreThe Adaption of AI in India: Kuldeep Chaudhary, Chief Executive Officer, ADOHM
The increase of tech-companies is successfully driving India into a new age of technology, especially with the use of AI....
Read moreWeddings with the Millennial Spin: Alim Morani, Division Head, Dome Occasions
The millennial generation has changed the way the world works. Their belief systems and ideologies are quite different from the...
Read moreAffiliate vs Influencer Marketing: What is better for your business?
If you are deliberating which digital marketing strategy to choose for your online business, take a moment to think about...
Read moreMillennials, the answer for brand’s rising business appetite? : Sahil Chopra, Founder & CEO, iCubesWire
The question has always been there “Are Millennials the answer for brand’s rising business appetite? Let’s explore this further. How...
Read moreSubbu’s Outlook on Television Advertising during IPL 2019
By Subbu P This is a window that is high on cost but delivers the desired audience to the advertiser....
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