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My Column
The curious case of union of marketing and communication in a post pandemic world
2020 was a unique year for all of us. Not only did we face a pandemic – an epidemic of...
Read moreThe Fast and Slowly Evolving Indian Customer in the Insurance Sector
Brands are recognizing that the 2021 consumer is different in terms of motivations, needs, behavior, and expectations. This is very...
Read moreCOVID-19: Lessons for Personal and Professional Growth from the Pandemic
The COVID-19 pandemic has been the greatest disruptor as well as shaper in terms of the way we live and...
Read moreKey marketing & Advertising trends for 2021
Notwithstanding the shadow of Covid still hanging over the economies around the world, digitization has become an irreversible force of...
Read more4 Benefits of Affiliate Marketing to Online Education Platforms
The EdTech sector has today proven that education and technology truly go hand in hand. Leveraging disparate technologies such as...
Read moreHow E-Commerce platforms have become a launchpad for innovative FMCG product launches
E-commerce is reshaping the retail market in India and globally. Impelled by the lockdown due to COVID-19, several FMCG companies...
Read moreInfluencer Marketing redefining digital advertising landscape
Everyone knows an advertisement when they look at one on their TV channels, or now on their social media feed....
Read moreGrowth of Digitization of Local Language Media
“With deeper internet penetration and accessibility, Indians today prefer to consume content in the language of their choice” says Hemant...
Read moreBrands with a consumer-focused compelling storyline dominate the market in 2021
As the world rises to cope with the unprecedented times, the need for trust, empathy and transparent conversation take a...
Read moreHow can PR Help Your Brand in Category Building and Penetrating New Markets?
The global pandemic and the resultant lockdowns have disrupted the daily lives, and the traditional way of business, giving rise...
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