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My Column
Are we really ready to give the customers a great UX? : Rahul Vengalil, WHAT CLICKS
The other day, I was reading some of the letters that Amazon boss Jeff Bezos writes to their share holders....
Read moreImpact of celebrity endorsement on brand’s marketing campaigns
Although the concept of branding was introduced in 1760s, the first celebrity driven product was seen in between 1875 to...
Read moreTechnology and Analytics Emerging Key Pillars Shaping The Future Of Communications
Aashish Washikar, Head, Corporate Communication, Maveric Systems Our digital life in 1 second as of today - over 6000 tweets...
Read moreMeme Marketing : A New Meme-dium To Reach Audience: By Abhishek Kumar Gupta
What Exactly Is A Meme In Layman Term? In his 1976 book The Selfish Gene, memes, an anthropological term invented...
Read moreWhy PR Should Get The Slice Of Marketing Pie?
By Suresh Rangarajan Disclaimer: This is not an attempt to chide my friends in advertising but more to throw light...
Read moreGoogle Buys Fitbit: What Does this Mean for the Wearables Industry
The announcement of Google’s acquisition of Fitbit for $2.1bn is a fundamental shift in the wearables competitive landscape and will...
Read more4 Indian Startups Doing Video Marketing the Right Way
Think about it: Why does one buy a chair? I know this sounds too archaic, but go with it for...
Read moreOutdoor advertising – An overlooked revenue opportunity in India
Outdoor advertising is always equated with billboard / hoarding which has long affected the perception sphere of stakeholders like advertisers,...
Read moreEver growing Animation Industry in India: Shakir Ebrahim
Humans always try to discern sense in moving pictures, connection in line drawings and even a smile with the odd...
Read morePlanning an Influencer Marketing Campaign? Check Out The Key Areas Wherein You Should Be Working!
Planning an Influencer Marketing Campaign? Check Out The Key Areas Wherein You Should Be Working! Influencer Marketing is no more...
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