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My Column
Various Verticals and PR for those – How it has changed during covid-19: Gaurav Patra, Value360 Communications
When the World Health Organisation declared COVID 19 in January this year, most nations had no inkling of the challenges...
Read moreMarketing in a Socially Responsible Way in 2020
Recently many advertisers have boycotted Facebook, Instagram and Twitter over their inability to handle misinformation and hate speech in the...
Read moreWin the festive season by Influencer Marketing amidst the ongoing festive-cum-COVID situation
With the festive season right around the corner and the country gradually heading to the unlock phase, Influencer Marketing is...
Read moreCelebrities vs Influencer: The Best Bet for Brands?
Bollywood seems to have been rocked by the drug scandal, with big celebrity names tumbling out. This asks a very...
Read moreHow cultural context adds meaning to Companies
Did you know that the definition of culture has actually expounded the relationship between economic incentives, legal contracts, and cultural...
Read more5 emerging trends that are set to reinvent the marketing landscape post-pandemic
The ongoing pandemic has created a ripple effect across the globe. The uncertainty around the present scenario has resulted in...
Read moreHow Indian brands are finding ways to get stronger amidst the pandemic
There is nothing positive to speak about the pandemic. While medically and economically it has set the globe in a...
Read moreNew Age Marketing and Selling
It is becoming more and more challenging for manufacturers, distributors and retailers to launch new products and better services that...
Read moreWhy digital marketers need to master the art of conversion rate optimization?
Are you struggling with extremely low conversion rates? Do you want to reduce the Customer Acquisition Cost and boost your...
Read moreRebuilding trust with patients: Why effective communication is crucial for healthcare organizations
For any patient, a doctor or a hospital is his first port of call. Or, for many, their last ray...
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