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My Column
Advertising trends brands should consider in 2019: Sameer Makani – Makani Creatives
As we glide into the remaining half of 2019, the advertising industry continues its startling journey through new ad formats,...
Read moreTraditional Brands Must Spawn Digital Avatars: Biswajit Das, Founder, Brandintelle
That old & established brands can be disrupted by today's tech powerhouses is passé. The burgeoning fin-tech segment is a...
Read moreReal Estate market in small towns is growing faster than metros: Vijay Garg, Homeonline DB Corp
Vijay Garg is one of the old hands at Dainik Bhaskar Corp and a finance veteran. He has been the...
Read moreWith Instagrammable OOH becoming the benchmark the future looks techno!
Evolution of OOH and what lies ahead! By SDAG Consultancy The rapid urbanisation, cheap broadband and technological revolution increasingly promotes...
Read moreCultural Quirks – India
POV co-authored by Ashwini Sirsikar - Country Service Line Leader, Ipsos UU, India and Geetika Singh - Executive Director (Mumbai),...
Read more3 reasons why the publisher ecosystem in India will move towards mediation
India’s publisher ecosystem is undoubtedly becoming fragmented, with over nine native advertising players having a presence in the market. While...
Read moreMusic Branding: Beyond Playing Genre Wise Playlists
A lot has been researched and written about importance of music in business outlets such as Cafes, Pubs, Hotels, Restaurants,...
Read moreTechnology Meets Experiential Events: Azhar Morani, Division Head, Dome Corporate
Marketing as a concept has evolved in the past decade. The process of promoting brand awareness is no more a...
Read moreHow Programmatic Advertising helps reach the right TG during World Cup 2019: Ashish Shah, Founder and CEO, Vertoz
The fact that India is a cricket crazy country is quite well-known. Indians’ love for cricket transcends all casts, borders,...
Read moreWe are the champions, We are the Nano—Influencers
By 2020 Ad blocking is estimated to cost publishers $35 billion in revenue. That’s an ominous forecast by Edeleman in...
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