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Fantasy sports began in 1962 with a Football fantasy league. Since then, its popularity has skyrocketed, mainly due to superior...

Effective marketing is very tough to get right. Marketers have to juggle a lot between creative demands, channel decisions, and...

With the steady growth in how users engage with and spend time on mobile devices, the mobile marketing industry and...

In a rapidly evolving industry such as digital advertising, new technology-based innovations and trends continue to take prominence with the...

With the penetration of digital technologies and mobile phones, gamification has emerged as a powerful solution to drive consumer engagement,...

In the modern world, where a greater emphasis is being laid on work culture and professional growth, more and more...

In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 150,173 crore across...

Digitization or Digital Transformation has been at the center of all boardroom conversations since the pandemic struck in 2020. From...

Technology is a powerful instrument for implementing an unconventional strategy to stand out from the competition in the age of...

The world of marketing has been significantly disrupted as social media has become a vital part of our lives. When...