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My Column
How modern marketing is thriving the business model
More than 83% of CEOs of global corporations consider marketing to be the driver for the lion's share of their...
Read moreTransforming India’s Gaming Industry with Hyper Casual Games
Developers have reported a massive surge in the downloads of gaming apps worldwide. This is coupled with the total time...
Read moreAssuring Brand Safety and Content Relevance with Native Advertising
The focus for advertisers is always on generating higher revenues, but there are several other factors that they need to...
Read moreEcommerce and Home Delivery Services – The Last Mile
The massively increasing amounts of small and large size shipments, and their frequency variations, due to the growth of eCommerce,...
Read moreDecoding the Marketing Strategies for 2021
Enterprise transformation led by marketing is increasingly becoming foundational to any brand's digital transformation story - wherein agile data-driven decision-making...
Read moreWhy should Start-ups treat Branding as an investment and not expense?
“Pyar se darr nahin lagta sahab, 2020 se lagta hai”. As we enter into the New Year 2021, this just...
Read moreThe Crumbling Cookie – End of Third Party Cookies
In January 2020, Google announced it will phase out the third-party (3P) cookie in the Chrome browser by 2022. This...
Read moreRole of ORM during the Pandemic
The pandemic changed how business is done; from brands starting to spend more digitally and reaching out to their customers...
Read moreHow Brands Can Leverage Machine Learning in Their Digital Marketing Strategy
Marketing has always been tough. In current times, it’s getting tougher by the day. With the evolution of technologies, data...
Read moreEquitable and not Equal: Priyanka Mehra, Havas Group India
“The first problem for all of us, men and women, is not to learn, but to unlearn”- Gloria Steinem While...
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