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Umanath.V
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umanath@medianews4u.com
My Column
Tracing the course of Indian real estate PR in pre and post lockdown times
When the going gets tough, the tough get going. Public Relations agencies and consultants who were able to provide brand...
Read moreDecoding Media Buying in Digital Era
Recently, a renowned brand approached our company with a request for a quote for their media buying plan. Their stress...
Read moreIGTV Ads with revenue sharing will be a game changer for content creators and brands
In the 1980s and 1990’s, anyone could turn on their local public access television channel, but sadly, the platform could...
Read moreIf ad-funded news publishing is a dying horse, what’s next?
Print News publications have been struggling with an ad-funded revenue model. Attack from digital players and the migration of readers...
Read moreWealth Creation For Retail Investors
Human nature is always keen to defy odds and break barriers as per modern pop culture. The narrative also emphasises...
Read moreThe COVID 19 Ripple: Public Relations Assumes Critical Role as Organizations up Their Communications Game
Effective communication is one of the critical elements of handling a crisis situation. When confronted by a crisis organizations do...
Read moreThis One word is a game changer, which will help marketers risk the usual
The other day few of us were speaking at an industry webinar. We couldn’t answer all of the participants’ questions,...
Read moreInstagram REELS a game changer?
The world is changing as we speak; the global pandemic has in fact changed the way we live now. The...
Read moreIs this the best time to invest in PR?
“Who am I trying to communicate to and what do I want them to do?” Public Relations is all about...
Read moreOnline Onboarding – 4 Key Steps to Overcome the Challenges of a ‘New Normal’
Online onboarding was my first taste of a ‘new normal’ amidst the pandemic when I joined a new company (my...
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