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My Column
The impact of mobile and rapid digital adoption on how India Consumes
India is well-known as the world’s largest democracy, one of the world’s fastest-growing economies, and a young nation set to...
7 reasons why television advertising is still your best bet
Look around, even today the central focus of Indian Homes is their TV set. You will see how it’s not...
Rahul Vengalil’s Consumer Journey Part 4: How the 3Ps of marketing made me buy our apartment
Rahul Vengalil, the Founder & CEO of WhatClicks is sharing his Consumer Journey with TVNews4U.Com. The following is 4th part...
Regulation on DTH Carriage fee a bane or boon for Regional Channels
Authored by Chandra Barathi Digitization has finally become a reality. With the extended period to January 30, 2019, the tariff...
Opinion: Gillette, The Best A Brand Can Be
By Gokul Krishnamoorthy I have a confession. @ADWEAK posted this Tweet Sunday, 20th January 2019, following which I decided to...
Using Instagram Analytics to boost ROI: Pooja Gururaj, VMLY&R India
The analytics that brands have access to on Instagram provides valuable insights about the audience, the success of the content...
Advertising & Media Trends in India in 2018 : Bindu Balakrishnan
The Indian media industry in 2018 was coloured by a strong recovery after it suffered some hiccups due to demonetization,...
Indian Advertising – Review of 2018 and Forsee for 2019 by Virendra Saini
Authored by Virendra Saini, Executive Director, Triton Communications After coming to terms with all the repercussions of demonetization and GST, the...
The Indian Event Industry – A Year in Review By Mazhar Nadiadwala
Authored by Mazhar Nadiadwala, Managing Director, Dome Entertainment 2018 was a major milestone for the Indian event industry, a year...
Multi Screen Content Consumption: Marketing Outlook 2018 – Saurabh Mathur, Head- Strategy & Planning , VMLY&R India
Mumbai: Multiscreen usage is now the norm, with the Indian consumer cycling through multiple connected devices to access the internet....