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My Column
What Drives Value: Tanvi Mehta, Ramaswamy Ranganathan and Sudarshan R
Companies create value for their shareholders by investing cash now and creating value in the future. The amount of value...
Read moreHow brands can leverage strategic communications to tide over the Post COVID Slowdown
The Covid pandemic has had a huge impact on the global economy, with the lockdown forcing businesses to a halt...
Read moreOOH in the post COVID-19 era – Measurement matrix is the key
The Coronavirus pandemic has put the whole world on a ‘pause’ mode. What is going to happen once the enforced...
Read moreBehavioural changes post COVID-19 and its impact on a few categories
2020 is undoubtedly a landmark year. The last time Wimbledon got cancelled was in 1945 during World War II. This...
Read moreCOVID 19: Best Time to Embrace Digital Transformation
COVID-19 has disrupted the flow of almost all businesses. However, COVID-19 has also turned out to be a great opportunity...
Read moreAmerican Express: Delighting you everytime with the Best Customer Experience
American Express started off as a courier express company in the year 1850 in Buffalo, NY. It was a joint...
Read moreWhat’s your marketing strategy when the abnormal is settling in as the new normal?
In today’s landscape, most brands are experiencing marketing budget cuts and looking for more affordable and result oriented channels like...
Read moreA very simple Covid-19 management lesson
Kerala reported the first Covid-19 case in the country and the number of cases in the state started snowballing immediately...
Read moreHow agencies must plan their Operations to counter covid-19 or any other similar situation in future
Pray all of you, and your near and dear ones are fine and healthy. "It Is Not the Strongest of...
Read moreHow mobile analytics allow marketers to reach their target audience
The modern world is increasingly mobile-first, and by 2022, predictions estimate that 60% of India’s population will have smartphones. By...
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