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My Column
7 Top Video Trends to Watch Out for in 2020: Umesh Bopche, VP – Brands Services, Prime Focus Technologies
In a world where capturing consumers’ attention is getting harder, and customer acquisition is getting more expensive, video is one...
Read moreNationalism Reboot – Saving the Sari: Madhurima Bhatia, Content & Media Relations Lead, Ipsos India
In the quest for rescripting, owning and flaunting Nationalism, how about extending it to include a piece of clothing, that...
Read moreImpact of celebrities on Advertising Campaign Makani: Sameer Makani, Co-Founder & MD, Makani Creatives
Emergence of the trend of celebrity endorsement Although the concept of branding was introduced in 1760s, the first celebrity driven...
Read moreConventional Influencer Marketing is Passe, Brands Are Adopting These 4 Platforms Instead
Influence has been at the heart of marketing for a long time - seeking it, obtaining it, then using it...
Read moreComic Con India Chapter – Striking The Right Chord: Pallavi Mathur Lal, Senior Client Officer, Ipsos India
Comic based Convention (Comic Con), the largest pop culture event with its low key one city inception in India, Circa...
Read moreThe ‘Burnout Syndrome’ in Advertising
In my long working life of 40+ years in advertising agencies(and continuing), I had the opportunity of witnessing numerous cases...
Read moreNative ads are more trusted than social ads
A new study done by independent research agency Lumen and Outbrain reveals the relationship between consumers trust in advertising. The...
Read moreRole of Events in Destination Branding: Mazhar Nadiadwala, Managing Director, Dome Entertainment
Destinations across the world today are vying for the attention of discerning travellers who love a good deal. The explorers...
Read moreIs Blockchain just a new Digital Advertising BuzzWord or does it Actually Work?
Blockchain is an extremely complex and very impressive, very layered technology. Because it is new, no one really knows everything...
Read moreAre we really ready to give the customers a great UX? : Rahul Vengalil, WHAT CLICKS
The other day, I was reading some of the letters that Amazon boss Jeff Bezos writes to their share holders....
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