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My Column
Quintessential for Communication Recovery alongside business recovery for brands
If there was a common term to describe the ongoing pandemic of Covid-19, it would be “unprecedented”! The Corona Virus...
Read more2021 – Hopes on the reboot after the fatigue
From a VUCA world – a world of Volatility, Uncertainty, Complexity, and Ambiguity, the world has now become a RUPTured...
Read moreBrand communication trends that will define 2021
2020 has been nothing short of a train wreck. We have been through the unimaginable and surely, this is an...
Read moreMarketing and Advertising: Trends for 2021 to look out for
It’s one of the most interesting, as well as challenging, times to be working in the marketing domain. After a...
Read moreLife and Work Contradictions: Niranjan Gidwani
Life is full of contradictions. As we grow up, we begin to get surrounded by the many contradictions of our...
Read moreKey B2B marketing trends for 2021
The unprecedented pandemic that swept the world in the year 2020 brought about sweeping changes to multiple facets of our...
Read moreBrand leaders at their best post Covid-19 to retain themselves in the market
Are you a business owner like many others? Yes! This makes one thing certain, the pandemic has rocked your world!...
Read moreSolving Content Moderation Requires Humans to Identify and Prevent Inhumanity, Something AI Can’t Do
While we can find the term AI in every investor’s deck, or company ‘About Page’ on the web, it’s actually...
Read moreBeyond TikTok: The Next Decade In Short Videos
2020 saw the battle for short videos intensify; 2021 will determine the emerging winners and trends! In October 2013, Snapchat...
Read moreTrends for 2021 in Programmatic Advertising
The following digital advertising trends will influence the shift to programmatic buying and help brands optimize ad spend. Data &...
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