New Delhi: Coverfox, a technology-led insurance distribution platform focused on expanding insurance access across Bharat, has appointed Shikha Gupta as Chief Strategy Officer (CSO), effective July 1, 2026. In her new role, Gupta will work with the leadership team to drive strategic growth, strengthen corporate partnerships and support the company’s expansion across Bharat.
Gupta brings over 18 years of experience across global finance, investing, financial services and portfolio leadership, with expertise in corporate strategy, capital allocation, M&A, governance and financial services. Before joining Coverfox, she was Investment Director at Elevar Equity, where she evaluated opportunities across financial services, MSME lending, consumer and insurance.
Sanjib Jha, Founder and MD, Coverfox, said, “Coverfox has built an embedded distribution infrastructure that is focused on providing insurance to the last mile Bharat, through strategic corporate partnerships. Shikha’s experience will be valuable as we strengthen our partnerships, scale our distribution ecosystem and build the next phase of Coverfox’s growth.”
Coverfox said it has sold 20 million livelihoods through its platform, reaching 15 million unique customers and policyholders. Its distribution network has a strong presence in Bharat, with 85.3% of policyholders from Tier-2 and Tier-3 markets and 65% women policyholders.
The company currently works with more than 72 corporate distribution partners, with its network covering 972 cities and towns, 28 states, eight Union Territories and 14,174 PIN codes.
As it enters its next phase of growth, Coverfox will focus on deepening corporate and financial-services partnerships, expanding insurance penetration across Bharat and strengthening its technology-led distribution capabilities to reach more customers at the last mile.
