Mumbai: Devgn CineX, an emerging luxury cinema exhibition brand in India, is set to expand its presence in South India with the opening of an 11-screen megaplex in Bengaluru and a seven-screen property in Hyderabad by the end of 2026.
The two properties will add 18 screens to the company’s portfolio as it expands into two key entertainment markets in South India. Devgn CineX currently operates 57 screens across 19 locations across India, with another 30 screens under development during the current financial year.
The Bengaluru megaplex will be among the brand’s largest destinations, while the Hyderabad property will mark its entry into another market with a strong cinema-going culture and demand for premium entertainment experiences.
Beyond theatrical exhibition, Devgn CineX has been building its proposition around hospitality, premium dining and immersive technology. Its offerings include live screenings of marquee sporting events such as T20 cricket and the FIFA World Cup, curated food options including bento-box concepts and healthier dining choices, as well as venues that can host corporate events and private celebrations.
The company is also investing in digital engagement, loyalty programmes and data-led personalisation to enhance customer interactions and create more experiential cinema visits.
The expansion comes as India’s cinema exhibition sector continues to evolve amid rising consumer aspirations, higher discretionary spending and the growth of premium retail and entertainment destinations. Devgn CineX is positioning its properties as experience-led destinations that extend beyond movie screenings.
Ajay Devgn, Founder, Devgn CineX, said, “Bengaluru and Hyderabad have always had a strong connection with cinema and the audiences here have given my films a lot of love over the years. With Devgn CineX, the aim is simple, to give them a great cinema going experience. These two properties are an important step forward and there’s a lot more to come.”
The company has also appointed Ajay Agrawal as Chief Executive Officer, with a mandate to strengthen customer experience and lead the organisation’s next phase of growth. Agrawal brings leadership experience across retail, infrastructure, financial services and consumer-focused businesses.
“Bengaluru and Hyderabad are pivotal markets for us, and these two properties reflect the scale of our ambition. As we grow, our focus remains on building a future-ready organisation where every guest interaction, from the moment of booking to the last frame on screen, is seamless, personal and memorable,” said Ajay Agrawal, CEO, Devgn CineX.
