Mumbai: Emparraa, North Karnataka’s first creative public relations and marketing agency, has secured the public relations mandate for Café Demis, the latest venture by Mangaluru-based Demifoods.
Under the partnership, Emparraa will lead media relations, brand storytelling and strategic positioning for Café Demis as the brand strengthens its presence in Mangaluru and prepares for expansion across India.
The agency will work on developing a distinctive narrative around Café Demis, with a focus on café culture, community, growth and customer experience. The partnership will also seek to build greater visibility for the brand as Demifoods expands its café business into new markets.
Commenting on securing the mandate, Jinal Nagda, Founder & CEO, Emparraa, said, “What excites us about Café Demis is the opportunity to work with a brand that has a clear sense of identity and a strong point of view on the café experience. Storytelling has always been at the heart of how we build brands at Emparraa, and this partnership gives us an opportunity to take that approach into the hospitality space in a more experiential and creative way. We want to find fresh, unexpected ways to tell the Demis story and build a brand that becomes part of larger conversations around café culture, community and lifestyle.”
Speaking on the partnership, Rajesh Menezes, Founder, Demi Networks and Café Demis, said, “Demi Networks has always been driven by the idea of exploring new opportunities and building businesses that create meaningful experiences. Café Demis marks our entry into the food and beverage space and is an exciting new chapter for us. At Café Demis, we have always wanted to create more than just a place for coffee or food. We see Demis as a social space for everyday life, where people can come together, celebrate, connect and make even the simplest moments memorable. As we look beyond Mangaluru and plan to take Demis to new markets across India, we look forward to working with Emparraa to tell this story authentically and introduce the Demis experience to a much wider audience.”
Speaking on the partnership, Rajesh Menezes, Owner, Café Demis, said, “At Café Demis, our vision has always been to create more than just a place for coffee or food. We see Demis as a social space for everyday life, where quality coffee is accessible, people can come together, celebrate, connect and make even the simplest moments memorable. As we look to build the brand across new markets, we want to stay true to this philosophy while allowing each café to develop its own character and connect meaningfully with its community. We look forward to working with Emparraa to tell Café Demis story authentically, bring our vision to a wider audience and build a brand that people feel connected to.”
The partnership will focus on building a culturally relevant narrative for Café Demis around its philosophy of quality coffee, community and everyday experiences. Emparraa will also work to create conversations around the role of cafés in people’s everyday lives as the brand expands its footprint.
Through the mandate, Café Demis and Emparraa aim to position the brand as a new-age café destination that goes beyond its food and beverages to focus on the people, moments and connections created around the café experience.
