New Delhi: Eureka Forbes has launched ‘4 Ghante Mein Itna Kuch’, a new direct-to-consumer (D2C) service proposition that promises delivery, installation and exchange of an old appliance within four hours. The initiative aims to simplify the appliance upgrade process by bringing the three services together within a single four-hour window.
The proposition is currently available exclusively through the Eureka Forbes D2C platform on selected SKUs across the water purifier, air purifier and vacuum cleaner categories. The service is currently available in Delhi NCR, with the company planning to expand it to other metro cities in the coming months.
The campaign film uses humour and familiar family situations to showcase the everyday experience of upgrading a home appliance. It presents the four-hour service promise through an Indian household setting, highlighting the convenience of moving from an old appliance to a new one without a prolonged delivery, installation or exchange process.
“For consumers, buying a new water purifier, air purifier or vacuum cleaner should not mean navigating a long process before they can start using it. With ‘4 Ghante Mein Itna Kuch’, we are bringing delivery, installation and exchange together within four hours, making speed and convenience a tangible part of the Eureka Forbes experience,” said Anurag Kumar, Chief Growth Officer, Eureka Forbes Limited.
Through the new proposition, Eureka Forbes is positioning speed and convenience as key elements of its D2C experience, combining a service-led offering with a consumer-focused campaign to make the appliance upgrade journey faster and more seamless.
