New Delhi: Few¢ents, the Singapore-based FinTech-for-Media startup providing solutions for digital publishers and creators to transform ways to monetize their content, has appointed Vikas Khoria as its Vice President of Global Operations.
In his role, Vikas – who previously served in senior business development and technology product roles with RevX, Criteo, InMobi, and Amazon – will focus on onboarding digital publishers onto the Few¢ents platform to deliver the company’s solutions at scale. This will be chiefly done by fostering greater synergies between the company’s Customer Success, Business Development, and Engineering teams to deepen collaborations with major publishers, as well as with select technology and creator platforms servicing the publisher and creator economies.
Vikas will also help enhance Few¢ents’ data and audience analytics solutions to increase the company’s revenue with publishers. This is in addition to establishing a development center in Bengaluru, India to better facilitate the company’s continued product development.
“As Few¢ents enters the next, crucial phase of our expansion, we are scaling up our presence across a wide breadth of publishers and creator platforms. Vikas will therefore play a pivotal role in helping us achieve these goals by building scalable delivery services to onboard and grow publishers – for both existing and new publishers – while also enhancing our product development,” said Abhishek Dadoo, Co-founder and CEO, Few¢ents.
Few¢ents helps digital publishers unbundle quality content (including articles, video, and podcasts) and generate reader revenue from never-subscribers. Pay-per-content service can be integrated on the publisher sites helping monetize global audiences in 50+ major currencies. Rich data insights and audience analytics tools also help publishers optimize prices and invest in stories that resonate best with their target audiences.
“Few¢ents is transforming how quality content is delivered by addressing their highly fragmented distribution and consumption. Having already onboarded prominent media organizations across Asia and now making significant inroads in other key regions such as Europe and the USA, the company is poised to take its innovative platform to the global levels. I am excited to be a part of this journey by helping enhance our solution and scaling its integration with more publishers across existing and new markets worldwide,” said Vikas Khoria, Vice President of Global Markets, Few¢ents.
In May 2021, Few¢ents announced it raised US$1.6 million in seed funding. The company is primarily using the funds to enhance its proprietary pay-per-content solution and expand its business footprint globally.
To date, Few¢ents is working with a variety of publishers and media platforms across Asia and Europe. In India, these include leading vernacular dailies Sakal, Dainik Jagran, and Sarkarnama, and the company is currently in discussions to onboard more Indian digital publishers onto its platform. Across Asia, Few¢ents’ solution is now also used by Indonesian technology news platform DailySocial, and digital publishing solutions provider Quintype. The company has also integrated with global video streaming solution Dailymotion and has formed a business development partnership with media consultancy Jnomics Media to expand its pay-per-content solution into European markets.