Mumbai: Glu, the Decision Layer for Agentic Commerce that helps brands become visible, trusted and chosen across AI-driven buying journeys, has appointed Neha Sharma Katyal as Head of Growth – India.
Reporting to Founder and CEO Rahul Pandey, Katyal will lead Glu’s growth strategy, market expansion and strategic partnerships as the company expands its presence in India’s evolving AI commerce ecosystem.
Katyal brings over 18 years of leadership experience across digital media, advertising and technology. She has held senior commercial roles at Disney+ Hotstar (JioStar), The Trade Desk, Spotify and Twitter (X), where she worked on building high-growth businesses, developing strategic partnerships and helping brands navigate changing consumer behaviour and digital ecosystems.
At Glu, Katyal will lead the company’s go-to-market strategy in India, strengthen partnerships with brands and agencies, drive customer acquisition and build the commercial organisation to support its next phase of growth.
Her appointment comes as AI assistants and conversational search increasingly influence how consumers discover, evaluate and choose brands. Glu aims to leverage Katyal’s experience across technology, media and commerce to help brands navigate the shift towards AI-driven buying journeys.
“AI is fundamentally changing how consumers discover, evaluate and choose brands,” said Rahul Pandey, Founder and CEO, Glu, “As AI becomes the new interface for commerce, Glu is building the intelligence infrastructure that enables brands to remain visible, trusted and competitive. Neha brings deep expertise in scaling and navigating industry-defining shifts. Her leadership will be instrumental as we strengthen our relationships with brands and agencies, expand our presence in India and global markets, and continue building a world-class leadership team to advance Glu’s vision of becoming the foundational intelligence layer for AI-driven commerce.”
Commenting on her appointment, Neha Sharma Katyal, Head of Growth – India, Glu, said, “Glu is at the forefront of AI transformation, helping brands build visibility and influence in AI-driven commerce. I’m excited to work alongside Rahul, Sangeeta and the team to help brands navigate this shift and unlock new growth opportunities in the AI economy.”
Glu works with a growing portfolio of consumer brands, including Heads Up For Tails, 11:11, Dilmah Tea and Tasc Performance, helping them strengthen their presence across AI-powered discovery environments
