Mumbai: Godrej Consumer Products Ltd. (GCPL), an emerging markets FMCG company, has appointed WPP Media as its global media agency partner for its international business across Indonesia, Bangladesh, Sri Lanka, South Africa, Nigeria, Argentina and Chile.
The appointment expands WPP Media’s existing relationship with GCPL. EssenceMediacom, part of WPP Media, has been managing GCPL’s media mandate in India since 2025.
The global appointment follows a three-month media pitch process initiated by GCPL in March 2026. The company’s international media operations across the seven markets were previously handled independently through locally appointed agencies.
With the consolidation, GCPL will bring its media responsibilities across these international markets under a single global agency group, combining WPP Media’s global capabilities with local market expertise.
Nithya Ravi, Lead – Global Media, Godrej Consumer Products Ltd, (GCPL), said, “Media is a key driver of growth for FMCG companies, and the right planning, technology and buying capabilities help us improve both efficiency and effectiveness. Bringing our international media operations under a single partner is a best practice, allowing us to combine global capabilities with local market expertise across these regions. We look forward to working with WPP Media to support our brands’ reach across international markets”
Navin Khemka, President Client Solutions, WPP Media, South Asia, said, “We are delighted to expand our partnership with Godrej Consumer Products beyond India into seven international markets. This expanded mandate reflects the trust we have built together and our shared ambition to create enduring brands that resonate with consumers across diverse cultures and contexts. Delivering success across multiple markets requires the right blend of global capabilities and deep local expertise. Together, we look forward to creating connected marketing solutions that strengthen brand relevance, deepen consumer engagement, and support GCPL’s growth ambitions across every market.”
Mark Paterson, Global President, Markets and Business Operations at WPP Media, said, “Global growth today is built on the ability to combine scale with local relevance. We are excited to support Godrej Consumer Products as they strengthen their presence across key international markets, leveraging the power of data, technology, creativity, and market expertise. This expanded partnership reflects a shared commitment to delivering integrated marketing solutions that drive meaningful business outcomes and long-term brand growth across regions.”
