Gurugram: iCubesWire, a global digital and media solutions company, has won the global media mandate for consumer technology brand Wozoyo.
As part of the partnership, iCubesWire will develop and execute Wozoyo’s media strategy across key international markets. The mandate will bring together iCubesWire’s capabilities in digital media, performance marketing, consumer intelligence, data and technology to support Wozoyo’s global expansion.
Wozoyo was recently launched globally with a focus on making everyday technology simpler, more intuitive and seamlessly integrated into modern life. The brand builds on the 30-plus-year legacy of Secure Connection Limited, headquartered in Hong Kong, and offers consumer technology products focused on design, performance and accessibility.
As Wozoyo expands into new markets, iCubesWire will work with the brand on a market-responsive media strategy aimed at building awareness, driving consumer consideration and supporting business growth across geographies.
Mohit Anand, Co-Founder & CEO, Wozoyo, said, “Consumer technology is moving beyond products to become a much bigger part of how people live, work and connect, and this is creating new opportunities for brands that can understand consumers across markets. We see a strong opportunity to build Wozoyo as a global consumer technology brand, with products and experiences that are relevant to the way consumers live today. Our expansion into new markets is an important step in that journey, and our partnership with iCubesWire will support us in building the brand and reaching consumers across these markets.”
Sahil Chopra, Founder, iCubesWire, said, “Winning the global media mandate for Wozoyo is an exciting milestone for us. Wozoyo is entering the market with a distinctive philosophy and a clear ambition to build a global brand, and that requires a media strategy that can be intelligent, agile and deeply connected to how consumers behave differently across markets.”
The mandate adds to iCubesWire’s growing global portfolio and strengthens its capabilities in delivering integrated media solutions for brands across India, the Middle East and other international markets.
The partnership will focus on combining consumer intelligence, media innovation, performance and technology to build Wozoyo’s presence and support its growth across global markets.
