New Delhi: Intex Technologies, a consumer electronics brand, has announced its association with Sri Lanka Cricket (SLC) as the National Team Sponsor for the India Tour of Sri Lanka 2026, as the company looks to strengthen brand visibility and consumer engagement through cricket.
Under the partnership, the Intex brand will feature on the front of the Sri Lanka Cricket team jersey and across LED perimeter boards during the two-match Test series. The first Test is being played from August 15–19 in Galle, while the second Test is scheduled from August 23–27, 2026.
The association provides Intex with visibility around the India–Sri Lanka cricket series and forms part of the brand’s strategy of leveraging sporting platforms to build awareness and strengthen its connection with consumers in India.
Commenting on the association, Keshav Bansal, Director, Intex Technologies, said, “Our association with Sri Lanka Cricket marks an exciting new chapter in Intex’s journey with international cricket. The India–Sri Lanka series offers us a great platform to engage with India’s passionate cricket audience, strengthen our connection with consumers, and build greater visibility and relevance of the Intex brand. As we continue to expand our presence across consumer electronics and durables, we see meaningful sporting associations such as this as an important part of building a stronger and more contemporary consumer brand.”
Upul Navaratne Bandara, Head of Marketing of Sri Lanka Cricket, said, “We are delighted to welcome Intex Technologies as the National Team Sponsor of Sri Lanka Cricket for this highly anticipated Test series. Intex is a prominent Indian consumer technology brand with a strong connect with consumers across India. We are pleased to have them partner with Sri Lanka Cricket for this series. The association reflects the strong commercial appeal of India–Sri Lanka cricket, and we look forward to a mutually successful partnership and an exciting series of Test cricket.”
The partnership follows Intex’s recent cricket associations around the India–Afghanistan, India–Ireland and India–England series earlier this year. These partnerships are part of the brand’s broader strategy of maintaining a presence across high-impact sporting properties and using cricket to deepen consumer engagement.
With the India–Sri Lanka Test series expected to attract significant attention from cricket audiences in India, the association gives Intex an additional platform to enhance brand visibility while strengthening its positioning in the consumer electronics and durables market.
