Mumbai: JioHotstar’s long-running Tamil original Resort has crossed 100 million watch hours, becoming the platform’s first fiction original to achieve the milestone. Since its premiere, the show has built a strong audience base through relatable characters, an emotionally engaging narrative and a consistent weekly storytelling format.
While Resort has emerged as a success among Tamil audiences, the show has also gained traction across other language markets. Tamil viewers accounted for 53% of the show’s total watch time, while the remaining 47% came from audiences outside Tamil Nadu. Hindi viewers contributed 22%, Telugu audiences accounted for 15%, and viewers across Malayalam and Kannada together contributed 10%.
The milestone highlights JioHotstar’s focus on its Long Running Shows strategy, a storytelling format designed to build sustained viewing habits through multiple weekly episode drops. Over the past year, the platform has expanded its slate of long-running shows across South India, aiming to encourage deeper and more consistent audience engagement beyond event-led viewing.
Commenting on the milestone, Krishnan Kutty, Head, Entertainment Business, South Cluster, JioStar, said, “Resort crossing 100 million watch hours is a significant milestone for JioHotstar and a strong validation of our Long Running Shows strategy. Over the past year, we have been investing in long-running originals with the belief that consistent, culturally rooted stories can build deeper audience affinity and sustained engagement over time. Resort has demonstrated the power of this approach through relatable characters, emotionally authentic storytelling and sustained viewer engagement.”
He further added, “Equally encouraging is the fact that nearly half of the show’s watch time has come from audiences outside Tamil, reaffirming our belief that authentic storytelling can transcend languages and resonate with audiences across the country. As we continue to expand our slate of Long Running Shows across the South, we remain committed to creating originals that combine strong local relevance with national appeal.”
Resort is presented by TTK Prestige as the Co-Presenting Sponsor, with Lalithaa Jewellery Mart, Kaleesuwari Refinery and Prabas Vcare Health Clinic joining as Special Partners. The brand associations further strengthen the show’s milestone season and its connect with audiences across markets.
Directed by Praveen Bennet and headlined by Vijay Kumar Rajendran and Thalaivasal Vijay, Resort follows Vetri, a housekeeping employee who dreams of becoming a chef while navigating the ambitions, relationships and challenges behind the scenes of the fictional RR Resort.
Resort is available to stream exclusively on JioHotstar in Tamil, Telugu, Hindi, Malayalam and Kannada.
