Mumbai: JioSaavn, India’s leading audio streaming service, has integrated JioTunes into its platform, enabling Jio users to activate caller tunes directly while listening to their favourite songs.
The integration brings music discovery and JioTune activation together in a single experience, allowing users to set a song as their caller tune with just a tap while continuing to stream music.
Every Jio user is eligible for one free JioTune every 30 days. The service is available to more than 500 million Jio users, who can choose songs from JioSaavn’s global music catalogue. The platform also offers curated recommendations spanning trending and popular tracks, romantic and devotional music, and other categories, allowing users to select songs based on moods, occasions and personal memories.
The growing role of music as a form of self-expression was also highlighted through JioSaavn’s recent JioTune campaign, “Hello Se Bhi Pehle”. The campaign positioned JioTunes as a way for users to express themselves through music, similar to how people use social media to share their emotions and moments. The campaign also showcased how users can select nostalgic songs that hold personal significance for family and friends, creating an emotional connection even before a call begins.
JioTunes can be activated directly through the JioSaavn or MyJio app. The service is powered by JioSaavn’s catalogue of more than 100 million songs across 16+ languages, giving users access to chartbusters, independent releases and timeless favourites across genres and languages.
JioSaavn Pro users can access unlimited JioTune changes, along with ad-free music, unlimited offline downloads and HD Audio. Users can also subscribe to JioTunes Plus, which provides unlimited JioTune changes during the month, allowing them to update their caller tune based on their mood or preference.
By bringing music streaming, discovery and JioTunes together within one ecosystem, JioSaavn is positioning caller tunes as another avenue for music-led personalisation. The integration is designed to make discovering and activating JioTunes more seamless while giving Jio users additional ways to express themselves through the music they enjoy.
