Mumbai: Travel experiences platform Klook has launched its new global brand platform, ‘Get Your Travel Right’, through BBH Singapore. The campaign addresses the growing complexity of travel planning and aims to help travellers make confident decisions by bringing key elements of a trip together on a single platform.
The campaign comes as travellers navigate an increasing number of websites, apps, reviews and booking platforms for hotels, attractions, transport and dining. It also highlights the often-overlooked role of travel planners within families and groups, who typically take responsibility for comparing options, building itineraries and coordinating trips.
Marking BBH Singapore’s first campaign for Klook following a competitive pitch, ‘Get Your Travel Right’ is built around the idea that travel becomes more enjoyable when people can spend less time second-guessing their choices and more time looking forward to their experiences.
The campaign has two complementary expressions. One showcases how Klook brings accommodation, transport, attractions and experiences together on one platform, while the other focuses on the travel planners who take on the responsibility of organising holidays for their friends and families.
As part of the platform, BBH Singapore has developed Klookmojis, a visual identity system that transforms the Klook logo into a collection of travel-inspired icons representing experiences ranging from hotels and trains to food, safaris and adventure activities.
The campaign is supported by an AI-enabled production system capable of generating thousands of hyper-local, market-specific Klookmoji executions. The system is designed to help Klook adapt to changing travel trends and inventory while maintaining a consistent brand experience across 15 markets.
The campaign also includes a global initiative aimed at recognising travel planners. According to proprietary research conducted by Klook, travel planning is among the least appreciated responsibilities within friend and family groups, despite its role in determining the success of a trip.
As part of the initiative, Klook is launching a global search for five travel planners who will win a seven-day hosted trip to Switzerland in December 2026. The initiative will be supported through Klook’s network of more than 30,000 Kreators and social content encouraging travellers to recognise the planners in their lives.
Marcus Yong, VP, Global Marketing, Klook, said, “More choices should make travel better, but too often it makes planning harder. By bringing the essential parts of a trip together, Klook helps travellers cut through endless comparison and book with confidence. That is how we help people “Get Your Travel Right” when they Book with Klook. We also want to celebrate the person who makes every great holiday happen: the travel planner behind the moments everyone else gets to enjoy.”
Khairul Mondzi, Executive Creative Director, BBH Singapore, added, “Travel should be easier than ever. Instead, many people find themselves juggling dozens of tabs, conflicting reviews and endless decisions before they’ve even packed a suitcase. And in every friend group, there’s usually one person carrying most of that burden. That’s what inspired this campaign. Klook helps travellers get travel right, but we also wanted to recognise the people who’ve been quietly doing that work for everyone else all along.”
‘Get Your Travel Right’ will roll out globally from August across film, digital, social, PR and out-of-home channels.
Credits
Client: Klook
Agency: BBH Singapore
Managing Director: Sid Tuli
Chief Creative Officer: Sascha Kuntze
Executive Creative Director: Khairul Mondzi
Associate Creative Director: Marielle Nones
Senior Copywriter: Judy Au
Art Director: Daphne See
Copywriter: Nicole Kee
Junior Creatives: Prakhar Bansal, Rusmatin Rosnan
Chief Strategy Officer: Stephane Missier
Head of Strategy: Amanda Lim
Strategy Director: Ruth Lim
Communications Strategist: Kristal Lee
Social Director: Rebekah Anthony
Junior Strategist: Gershayn Phua
Executive Producer: Wendi Chong
Senior Producer: Chun Yi Kwek
Producer: Nadira BMZ
Editors: Allan Yeo, Amos Tan, Gerard Koh
Designer: Rui En Neo
Head of Business Leadership: Lynette Chua
Head of Growth: Siying Goh
Business Director: Gabrielle Munro
Associate Account Directors: Sabrina Ang, Bernice Ong
Account Executive: Pei Xuan Soh
Audio and Sonic Branding by FVSE
