New Delhi: KlugKlug, an influencer intelligence platform trusted by brands including Myntra, ITC, Godrej, Tata 1mg, Xiaomi, Ajio, Minimalist and Innovist, has launched the Klug D2C Growth Program, offering the first 100 D2C brands in India complimentary access to its platform for one month along with three strategic audits worth ₹20,000. The initiative, launched around Independence Day, aims to help D2C founders make more informed creator marketing decisions using data and intelligence rather than follower counts or intuition. The offer is open until August 31, 2026, with the promotion code “GETKLUG” providing access to the KlugKlug platform.
The programme is designed to help participating brands assess the effectiveness of their previous influencer investments, identify creators with relevant and authentic audiences, analyse competitor activity and uncover opportunities in their respective categories. According to KlugKlug, the audits will be personalised for each brand, while the platform access will provide founders with a broader view of creator performance and influencer opportunities.
Kalyan Kumar, Co-Founder and CEO, KlugKlug, said, “Most D2C brands in India are spending their influencer budgets on instinct and optimism, and that is a waste of precious founder and investor resources. We have been blessed in our interactions with too many Founders in early stages, who have loved us and subsequently recommended us to others. After speaking to our board, we emphatically agreed that we simply had to give early-stage founders the same quality of creator intelligence that the biggest companies in the country have access to. We want to democratize Creator intel for all, starting with this small step of a free offer to the first 100 that reach out to us.”
Gaurav Agarwal, Co-Founder, Tata 1mg, said, “The D2C space in India is at an inflection point. Brands that figure out creator marketing early are the ones that scale fast, and those that don’t end up spending more to achieve less. What KlugKlug is doing with this program is removing the single biggest barrier for ambitious founders: access to the right intelligence at the right time. I have seen what data-backed creator decisions can do for a brand, and every D2C founder in India deserves that advantage.”
Amit Jain, Co-Founder and CEO, CarDekho, said, “Influencer marketing in India has a trust deficit, not between brands and creators, but between brands and their own data. Most founders I speak to have no real visibility into whether their creator spends are driving outcomes or just impressions. KlugKlug solves that, and offering it free for a month to D2C brands is exactly the kind of move the industry needs. If you are building a D2C brand and you are not using this, you are making decisions with your eyes closed.”
Shantanu, Co-Founder at Kapiva, said, “Kapiva has been with KlugKlug for almost three years, and what’s surprised us is just the many unique use cases we can use the platform for in the influencer space, some very strategic. We’ve trusted their data year after year. It’s not just a platform for us. It’s a brain that sits alongside us.”
KlugKlug said the programme is also aimed at expanding access to creator intelligence beyond major metros, as D2C brands increasingly emerge from cities such as Ahmedabad, Surat and Coimbatore. The platform currently tracks more than 11 million creators across Instagram and YouTube in India, including regional, vernacular, nano and micro creators. The programme is open to D2C brands across categories, with the offer limited to the first 100 eligible participants and closing on August 31, 2026.
