New Delhi: KREEVA, the real estate arm of Kanodia Group, has elevated Anurag Tripathi to the position of AVP – Marketing & Corporate Communication, as the company looks to strengthen its brand and communications function amid its expansion in the luxury residential segment.
Tripathi brings more than 15 years of experience across real estate, media and marketing and has been closely involved in developing KREEVA’s brand and communication initiatives. In his expanded role, he will oversee marketing and corporate communications, including brand positioning, media relations, digital communication and stakeholder engagement.
An alumnus of the Institute of Technology & Science, Ghaziabad, Tripathi holds a PGDM in Marketing & IT. His experience spans brand strategy, integrated marketing, media relations, market research and corporate communication.
Before joining KREEVA, Tripathi was associated with BPTP Ltd. He has also worked with Cartel Outdoors Advertising Pvt. Ltd. and Blue Ocean Media Pvt. Ltd., where he gained experience in client servicing and market development.
At KREEVA, Tripathi has played a role in shaping communication around the brand’s vision, “Reimagine Possibilities”. His responsibilities have included PR campaigns, media engagement, digital visibility and integrated ATL, BTL, digital and social media campaigns, along with coordination with external agencies.
His role has also extended to business development and investor communication, including strategic joint venture discussions, investor presentations and communication around the Kanodia Group’s broader investment plans.
“I see this elevation as an opportunity to take the work we have started at KREEVA to the next level. The brand is at an interesting stage of its growth, where how we communicate our projects, our thinking and our larger business direction matters as much as the visibility itself. I look forward to working closely with the leadership team and our partners to build a stronger and more distinctive presence for KREEVA,” said Anurag Tripathi, AVP, Marketing & Corporate Communication, KREEVA.
Tripathi’s experience across media, advertising and real estate has given him exposure to multiple aspects of the communications function, ranging from client servicing and market development to brand building and corporate communications. His expanded mandate at KREEVA brings these areas together across both the brand and the wider business.
