Mumbai: Maars Communicates, an integrated communications and digital marketing agency, has been appointed as the strategic communications partner for Studio Blo, an India-based AI-native content studio.
The partnership comes as artificial intelligence continues to reshape the entertainment and content ecosystem, with Studio Blo exploring AI across various stages of the creative process, including ideation, world-building, character creation, visual development and large-scale content production.
Studio Blo’s portfolio includes Warlord, an AI-driven sci-fi series created with filmmaker Shekhar Kapur, AI-powered celebrity cloning for Hardik Pandya, and cinematic campaigns such as the Mumbai Indians Women’s Premier League film. The studio has also collaborated with filmmakers and creators including Shekhar Kapur, Rajkumar Hirani, Atlee and Rohit Shetty, as it works to integrate AI more deeply into mainstream entertainment and storytelling.
The mandate expands Maars Communicates’ work in AI-led storytelling and entertainment. The agency has previously worked on projects exploring AI applications in Indian mythology and popular culture, including AI Mahabharat and Hanuman: Chiranjeevi, alongside its work with emerging AI studios and technology-led content platforms.
Founded by siblings Mausam Shah and Aayush Shah, Maars Communicates is a pan-India integrated communications and PR agency working across entertainment, corporate, lifestyle, technology, AI and the creator economy. The agency manages communications for more than 50 brands and businesses, with an increasing focus on narratives around emerging technologies and new-age businesses.
Dipankar Mukherjee, Co-Founder & CEO, Studio Blo, said, “AI is fundamentally changing the way stories can be imagined, created and experienced. At Studio Blo, we are looking beyond AI as simply a production tool, we are exploring it as a new creative medium. From building characters and worlds to developing large-scale entertainment IP, our focus is on understanding what becomes possible when technology and human creativity work together. Partnering with Maars Communicates will help us take these conversations beyond the technology itself and build a larger narrative around the future of storytelling.”
Mausam Shah, Founder & Director, PR, Maars Communicates, said, “AI is no longer just a technology story; it is becoming a creative and cultural story. At Maars Communicates, we have been closely involved with some of India’s early AI-led entertainment projects, and we see enormous potential in how this technology can reshape storytelling. Studio Blo is pushing that conversation forward by actually building and experimenting at the intersection of AI and entertainment. We are excited to partner with them and bring their work, vision and global ambitions to a wider audience.”
Aayush Shah, Co-Founder & Director, Digital & Business Development, Maars Communicates, said, “Studio Blo represents a new generation of content creators who are using AI not simply as a production tool, but as part of the creative language itself. Our role will be to build a strong narrative around this evolution and create meaningful conversations across media, digital platforms and the wider creator ecosystem.”
Under the partnership, Maars Communicates will handle Studio Blo’s strategic communications, media relations, thought leadership and digital storytelling. The mandate will focus on positioning Studio Blo as a prominent voice in the development of AI-powered entertainment in India and on the global stage.
