Bogotá: Masivian S.A.S., operating as Masiv, a Colombian CPaaS provider and subsidiary of Route Mobile, a Proximus Global company, has appointed Marko Erkic as its new CEO, effective September 1, 2026.
Erkic brings experience across the digital communications, telecommunications and technology sectors, with a focus on Latin America. He has held commercial leadership positions in the payments and infrastructure sector, including serving as Chief Revenue Officer at Fora Solutions and Minka.
Earlier in his career, Erkic spent 10 years in senior regional leadership roles at Infobip, covering business development, country management and regional leadership across Latin America.
In his new role, Erkic will focus on accelerating Masiv’s CPaaS growth and strengthening its omnichannel communications offering across the LATAM region. His appointment comes as Proximus Global seeks to expand enterprise-consumer engagement capabilities worldwide.
Commenting on his appointment, Marko Erkic said, “I am honored to join Masiv at such a transformative time. By combining Masiv’s powerful omnichannel capabilities with the immense scale and resources of Proximus Global, we have a unique opportunity to redefine how enterprises build relationships with their audiences. I look forward to working with this talented team to build upon our CPaaS momentum and deliver the cutting-edge communications solutions that our customers rely on to grow and succeed.”
Masiv is part of Route Mobile’s CPaaS portfolio and provides omnichannel communications solutions designed to help businesses build data-driven customer relationships.
Tushar Agnihotri, CEO, Route Mobile, said, “We are very pleased to announce the appointment of Marko Erkic as the new CEO of Masiv. As Proximus Global continues its mission to seamlessly connect, protect, and engage customers worldwide, Masiv will play a pivotal role in that journey, particularly in driving Route Mobile’s strategy and accelerating our growth across the LATAM market. Marko’s leadership and vision will help us empower more enterprises with world-class omnichannel solutions and solidify our position as a global CPaaS leader.“
