Mumbai: McCann India, part of Omnicom Advertising India, has been appointed to support the integrated creative mandate for 3M’s Consumer Business in India, following a multi-agency pitch. The mandate covers 3M’s portfolio of consumer brands.
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations. By drawing on 3M’s brand portfolio and technology-led approach, McCann India aims to support clearer brand distinction and business objectives.
With brands such as Scotch-Brite, Command and Meguiar’s, 3M serves consumers across India. The new partnership is expected to support 3M’s diverse consumer portfolio in India.
Commenting on the win, Hari Krishnan, Managing Partner, McCann India, said, “We’re delighted to have been chosen as the partner for 3M’s Consumer Business in India. 3M has exciting and innovative brands in the consumer business portfolio, led by Scotch-Brite. We’re very happy that we were able to showcase our creative firepower and sharp strategic thinking, and demonstrate how to build a distinct, strategic space for the brand.”
Siddhesh Borkar, Country Business Leader, 3M Consumer Business Group, said, “We have ambitious plans to grow our consumer business footprint in India. We needed a partner with strong fundamentals in Strategy & Creative and be able to provide integrated solutions. We are happy and excited to have found that partner in McCann. We look forward to a creating strong market impact for our businesses.”
