Mumbai: Global fashion brand Michael Kors has unveiled its Raksha Bandhan campaign, ‘Present Perfect’, featuring celebrity siblings Athiya Shetty and Ahan Shetty. The campaign celebrates the joy of thoughtful gifting and the personal connection shared between siblings.
The campaign brings together Michael Kors’ selection of fashion and accessories while highlighting the role of personal choice in making a gift meaningful. Featuring Athiya and Ahan Shetty, the campaign’s key visuals and content showcase the individuality and familiarity that characterise the sibling relationship.
Through ‘Present Perfect’, Michael Kors explores the idea that the most memorable gifts are those selected with the recipient in mind, taking into consideration their personality, style and the bond shared between siblings.
For Raksha Bandhan, the brand has curated gifting options across handbags, small leather goods, fragrances, watches, sunglasses and ready-to-wear. The assortment is designed to cater to different personalities and styles, offering consumers a range of options for the festive occasion.
The campaign will also extend to Michael Kors stores through curated Rakhi gift walls, featuring a selection of products aimed at inspiring shoppers ahead of Raksha Bandhan.
As part of the activation, Michael Kors will introduce an interactive Wish Service at its stores in Mumbai and Delhi. Customers can share the gifts they would like to receive with their siblings, following which store associates will communicate these wishes to the respective siblings. The initiative is aimed at creating a more personalised gifting experience.
With ‘Present Perfect’, Michael Kors is positioning Raksha Bandhan gifting around thoughtfulness and personal expression, inviting siblings to celebrate their relationship through gifts that reflect the recipient’s individual style and preferences.
