Mumbai: MY FM, the radio network of DB Corp Ltd., has strengthened its presence in Madhya Pradesh with the launch of its new station in Rewa, taking its national station count to 38. The network is set to add six more stations across Rajasthan and Haryana in the coming months, taking its overall footprint to 44 stations.
Known as the Land of White Tigers, Rewa holds a distinct position in Madhya Pradesh’s cultural and natural heritage. With the new launch, MY FM will bring its hyper-local programming, entertainment offerings and community-driven initiatives closer to audiences in the region.
Rewa becomes the sixth market for MY FM in Madhya Pradesh, joining Indore, Bhopal, Gwalior, Jabalpur and Ratlam. The expansion reflects the network’s strategy of strengthening its presence in emerging markets while creating deeper connections with local audiences.
The launch is being supported by a 360-degree campaign covering outdoor visibility, social media content and trade outreach. The campaign aims to build awareness and establish MY FM’s presence among listeners, advertisers and other stakeholders in the market.
MY FM has built its growth strategy around entering emerging markets early and establishing strong local connect through relevant content, live listener engagement and on-ground initiatives.
With the Rewa station now operational and its 44-station network expansion underway, MY FM continues to extend the reach of radio and its community-focused programming across India.
