Mumbai: Oriflame, the Swedish beauty and wellbeing brand, has appointed Kenneth Benaim Campbell as Chief Executive Officer, effective immediately.
Kenneth joins Oriflame with more than 30 years of international leadership experience and a career spanning the global beauty industry. He spent 27 years with L’Oréal, where he held senior leadership roles across Europe, Asia and Latin America.
During his tenure at L’Oréal, Kenneth led businesses across mature and high-growth markets including Germany, Spain, the United Kingdom, Mexico, Taiwan, China and India.
Most recently, he served as President for Europe and North America at Lipton Teas & Infusions, where he led one of the world’s largest branded beverage businesses through a period of transformation and growth.
Kenneth brings experience in people leadership, international business, consumer-focused growth and organisational transformation to his new role at Oriflame.
Robert Bensoussan, Chairman of the Oriflame Board, commented, “Kenneth is an exceptional international leader with deep beauty industry expertise, extensive global experience and a strong track record of building brands, developing people and delivering results. The Board unanimously believes he is the right leader to guide Oriflame through its next phase of development and growth.”
Kenneth succeeds Anna Malmhake, who has decided to step down following three years as CEO and President. During her tenure, Malmhake oversaw the completion of Oriflame’s recapitalisation and launched the company’s transformation strategy.
Robert Bensoussan added, “I would also like to thank Anna for her leadership and commitment during an important period in Oriflame’s history. Under her leadership, the company successfully completed its refinancing and made significant progress in strengthening the business and advancing its transformation.”
Kenneth Benaim Campbell said, “I am honoured to join Oriflame. What attracted me most is the company’s unique entrepreneurial model, strong beauty heritage, talented people and global community of Beauty Entrepreneurs. I look forward to working closely with teams around the world to build on the progress already achieved and unlock the significant opportunities ahead.”
Edyta Kurek, Senior Vice President and GM, Oriflame India, said, “As we transition into this next phase of growth, we look forward to working closely with Kenneth and drawing on the depth of experience and perspective he brings from the beauty industry and across diverse markets. With more than 30 years in India, Oriflame has built a strong business and a growing community of consumers and Beauty Entrepreneurs, and we look forward to building on this foundation and creating greater value as we continue to grow Oriflame in India.”
As Oriflame approaches its 60th anniversary, the company remains focused on strengthening its business, supporting its Beauty Entrepreneurs, advancing its transformation plans and pursuing sustainable long-term growth.
