Gemini Cooking Oil makes ‘quality’ pitch based on test ranking
Gemini Cooking Oil has launched a campaign underlining its trusted quality, building on its recognition as the top ranked sunflower ...
Magna Forecast: Indian ad market grows 11.8 pc, crosses Rs.1 lakh cr in 2023; to grow 11.4 pc next year
The winter update of IPG Mediabrands’ Magna’s ‘Global Ad Forecast’ notes that India is now consistently the fastest growing market ...
IPL 2023 drew 449 mn viewers, 120 mn on connected TVs: Viacom18 Sports’ Anil Jayaraj
Anil Jayaraj, the CEO of Viacom18 Sports, revealed that the 2023 edition of the Indian Premier League (IPL) garnered a ...
BARC Ratings: CNN-News18 stays ahead of competition on Counting Day
As per the data released by the Broadcast Audience Research Council (BARC), CNN-News18 has reaffirmed its stronghold in the English ...
ASCI tightens guidelines on brand extensions to thwart surrogates, links ad spends to sales
The Advertising Standards Council of India (ASCI) has updated its guidelines for ‘Qualification of Brand Extension - products and services’ ...
Suniel Shetty to endorse luxury mobility rental player Hype
Luxury mobility platform Hype Luxury has announced the signing of actor and entrepreneur Suniel Shetty as its brand ambassador. Headquartered ...
99acres asks #KabTakPuchoge, promises one-stop solution
99acres has launched a campaign themed #KabTakPuchoge, led by jingle-based films that seek to challenge the traditional way of house ...
CaratLane’s ‘Everyday Vows’ Mangalsutras adorn everyday joys of married life
Omni-channel jewellery brand CaratLane has launched a campaign promoting its range of Mangalsutras, conceptualised by Publicis Groupe India’s creative agency ...
Chrome News Track 13 December: Lok Sabha Security Breach, MP Government Swearing In Ceremony
Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com. ...
IPL 2023 piracy case: Viacom18 suit against FairPlay leads to arrest
Gulam Abbas Muni of online betting app FairPlay was arrested by the Maharashtra Cyber Cell on December 12, 2023, for ...
