OOH in the post COVID-19 era – Measurement matrix is the key
The Coronavirus pandemic has put the whole world on a ‘pause’ mode. What is going to happen once the enforced ...
SBI General Insurance assigns its creative mandate to Rediffusion Brand Solutions
Mumbai: SBI General Insurance, one of India’s leading general insurance companies has assigned its creative duties to Rediffusion. SBI General ...
BBDO India along with Tyre brand Ralco has a message for all of us
Singapore: India’s leading automotive tire brand Ralco has a message for all of us who are patiently waiting for the ...
Gemius join hands with Surat Municipal Corporation to document the exemplary work done by the Civic body during COVID-19 Crisis
Gemius Design Studio- 360 Degree marketing and branding agency join hands with Surat Municipal Corporation to create documentaries for the ...
We have not seen difficult times like this ever that possibly changes every rule previously written of doing business – Mahendra Soni, Co-Founder & Director, SVF
The country went into a lockdown mode 50+ days ago, during this period of lockdown, most businesses are going through ...
In the next few quarters we will see freakonomics at its best – Ambika Sharma, Founder & Managing Director, Pulp Strategy
While we understand that these are difficult times and the country is already in lockdown 4.0; digital agencies continue to ...
The lesson is about respect, it’s about care, it’s so simple yet amongst humans so rare: Fabian Cowan in Beyond#WFH
Beyond #WFH is our initiative to spread positivity and inspire our readers by inviting leaders and friends to share what ...
India Today Group to host e-Sahitya AajTak from May 22-24
New Delhi: Riding on the overwhelming response received by the recent digital versions of ‘Agenda AajTak’, AajTak is now back ...
Anant Goenka bags IAA 2020 Young Leader Compass Award
The International Advertising Association (IAA) has named Anant Goenka Executive Director-The Indian Express Group, and Mancom Member IAA India Chapter ...
ZEE Entertainment stays ahead of the Industry in keeping Consumers Entertained & Well-Informed
Mumbai: Media & Entertainment Powerhouse, ZEE Entertainment Enterprises Ltd. (ZEE) has yet again outperformed the industry by embracing & optimally ...
