Mumbai: Parle Biscuits, the maker of brands including Parle-G, Monaco, Hide & Seek and Melody, has appointed George Kovoor as its Chief Executive Officer, effective September 1, 2026.
Kovoor brings more than three decades of experience at PepsiCo, where he held leadership roles across consumer businesses and markets. His appointment is expected to further strengthen Parle Biscuits’ leadership team as the company focuses on its next phase of growth.
Commenting on the appointment, Ajay Chauhan, Managing Director, Parle Biscuits, said, “We welcome George and look forward to working closely with him to build on Parle’s strong foundation, strengthen our capabilities and open new opportunities for sustainable growth. As our business continues to evolve with the changing needs of Indian consumers, his ability to drive results, develop talent and navigate complex markets will be invaluable. The company looks forward to his leadership and contribution to its next phase of growth.”
Kovoor’s appointment comes as Parle continues to evolve its business in response to changing consumer needs while building on its established portfolio of biscuit and confectionery brands.
The company said the appointment strengthens its leadership team and will support its continued focus on sustainable growth and organisational capabilities.
