Mumbai: Publicis Digital Experience (PDX) India, part of Publicis Groupe India, has appointed Prashant Sukhwani as Managing Partner, Social, as it sharpens its focus on building an AI-powered, data-led social marketing practice designed to drive measurable business outcomes for brands.
Sukhwani will head Social @ PDX India, one of the three core solution practices within PDX India, and will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India. In his new role, he will lead integrated strategies spanning social media, creator partnerships, content, search and performance marketing.
The appointment comes as PDX India strengthens its differentiated social offering, which combines artificial intelligence, people-based data, creator ecosystems and cultural intelligence to help brands identify emerging trends, engage relevant audiences and translate cultural relevance into business growth.
The practice is powered by Publicis Groupe’s Connected Identity solution, which enables a privacy-compliant, unified view of consumers across media, creative, commerce, CRM and influence. It is further supported by Influential India, the Groupe’s global creator marketing platform, enabling brands to move beyond demographic targeting and build more personalised engagement strategies.
Sukhwani joins PDX India with over 16 years of experience across marketing leadership roles at ITC, Bunge and Burger King India, where he most recently served as Vice President, Marketing. During his tenure at Burger King India, he led the company’s digital-first marketing transformation by integrating brand, media, content, CRM and performance functions while strengthening first-party data capabilities to support business growth.
Commenting on the appointment, Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India, said, “Social has fundamentally changed. Winning today requires brands to move at the speed of culture while staying accountable to business outcomes. Prashant brings deep experience in building integrated, digital-first marketing ecosystems, and we’re excited to have him lead Social @ PDX India as we continue helping brands navigate the next era of social marketing.”
Speaking on his new role, Prashant Sukhwani, Managing Partner, Social, PDX India, said, “Throughout my career, I’ve believed that great marketing isn’t about channels. It’s about solving business problems. Consumers experience one brand, not separate teams for social, creators, search or performance and that’s exactly what drew me to this opportunity. By bringing together AI, data, cultural intelligence and creators into one integrated ecosystem, the practice offers brands a smarter, faster way to build stronger customer relationships and drive sustainable business growth. What stands out is the way Social @ PDX India brings structure to the complexity of modern social marketing. I’m excited to partner with our clients as they build the next chapter of growth.”
The appointment reflects PDX India’s continued investment in expanding its AI-enabled social marketing capabilities, as brands increasingly seek integrated solutions that connect creators, content, commerce and customer intelligence to deliver measurable business impact.
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