New Delhi: Philips India has announced Rocking Star Yash as the Brand Ambassador for its Men’s Grooming portfolio, unveiling its new ‘Trimmers Ka Baap’ campaign featuring the actor. The company has also partnered with Toxic: A Fairy Tale for Grown-ups as the film’s Official Grooming Partner ahead of its worldwide release on August 26, 2026.
The partnership follows a fan-driven moment earlier this year, when eagle-eyed fans spotted Yash using a Philips trimmer in a behind-the-scenes glimpse. The discovery sparked conversations across social media and entertainment platforms, eventually paving the way for the collaboration.
Known for his distinctive style and larger-than-life screen presence, Yash will front Philips’ Men’s Grooming portfolio, bringing his association with the brand into a campaign centred on grooming, confidence and self-expression.
The ‘Trimmers Ka Baap’ campaign positions Philips as a superior choice over ordinary trimmers. Featuring Yash in a high-energy avatar, the campaign film highlights his trust in Philips for grooming his iconic beard.
At the centre of the campaign is the Philips All-in-One Trimmer with BeardSense Technology, which scans beard density 125 times every second and adjusts its power based on hair density. The technology is designed to deliver an even trim and sharp finish across both dense and fine hair areas, enabling consumers to achieve professional-grade grooming results at home.
Speaking about the association, Rocking Star Yash said, “I’ve trusted Philips with my grooming for years, long before this partnership was even a conversation. So, this felt like the next step with a brand I already believe in. Grooming is part of everyday life and having products that deliver consistency and performance- matters to me, and that’s what I value about Philips.”
Commenting on the collaboration, Smit Shukla, Zone Business Leader- Personal Health, Philips Indian Subcontinent, said, “The best partnerships are often the most authentic ones. When fans organically discovered Yash using a Philips trimmer, it reinforced the trust consumers have placed in Philips over the years. As one of India’s most loved style icons, Yash perfectly embodies confidence, individuality and excellence in grooming. Through our ‘Trimmers Ka Baap’ campaign and our partnership with Toxic, we’re excited to showcase how Philips’ innovation, led by our BeardSense Technology, helps consumers achieve professional-grade grooming at home.”
Beyond the celebrity endorsement, Philips’ partnership with Toxic: A Fairy Tale for Grown-ups aims to strengthen the connection between Yash’s on-screen persona and his grooming choices off screen. As the film prepares for its global release, Philips will serve as its Official Grooming Partner, integrating product usage, cinematic storytelling and grooming innovation.
The integrated campaign will roll out across digital platforms, social media, cinema, OTT, outdoor advertising, retail and experiential touchpoints.
The Philips Men’s Grooming range is available across e-commerce, quick-commerce and modern retail platforms, including Amazon, Big Basket, Blinkit, Croma, Flipkart, Myntra, Nykaa Man, Reliance Retail, Swiggy Instamart, Tira, Vijay Sales and Zepto, as well as leading stores across India.
