Mumbai: Pidilite Industries Limited has released its Annual Report for FY2025-26 with the aim of celebrating the creative partnership that helped shape some of India’s most iconic advertising.
The report pays tribute to Piyush Pandey, whose creative vision helped transform Fevicol from an industrial adhesive into one of India’s most loved and culturally resonant brands. It reflects Pidilite’s intent to honour the storytelling, conviction and cultural insight that built enduring consumer trust and brand love for brands including Fevicol, Fevikwik and Dr Fixit, while also reporting another year of strong business performance.
The tribute is being done by transforming the traditional corporate document into a keepsake edition built around storytelling.
The report revisits the stories behind several celebrated campaigns, including How to Fish the Fevikwik Way, Dum Laga Ke Haisha, The Egg that Hatched a Legend, The Journey that Fevicol Bus Took, The Will that Changed the Game for M-Seal and The Fevikwik Kabadiwalli Fix. The concluding chapter, End of an Era, pays tribute to Pandey’s extraordinary contribution to Indian advertising.
The design draws on archival material, campaign narratives, personal memories and interactive elements to capture the creative spirit and human connections behind the work. The full report and an interactive version have been made available online.
Commenting on the report, Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, said, “For decades, Piyush Pandey helped shape the voice of our brands and create stories that became part of India’s cultural fabric. This Annual Report is our way of celebrating a partnership that went far beyond advertising and played a significant role in building enduring consumer trust and brand love for Pidilite. As we reflect on another year of strong business performance, we also wanted to honour the creativity, conviction and storytelling that helped make brands like Fevicol, Fevikwik, Dr Fixit household names across generations.”
Pooja Tandon, Chief Design Officer, Pidilite Industries, said, “Our annual reports have always gone beyond reporting numbers. They are an opportunity to reflect Pidilite’s values, culture and the relationships that have shaped our journey. For this edition, we wanted to create something that also serves as a tribute. The design draws on storytelling, bringing together archival material, campaign narratives, personal memories and interactive elements to celebrate Piyush Pandey’s immense contribution to Pidilite and Indian advertising.
“Every page is a tribute not just to memorable campaigns, but to the creative spirit, cultural insight and human connections behind them. This keepsake edition was truly a collaborative effort, with contributions from Pidilite, its board, Ogilvy, Prasoon Pandey and many others who have been part of this remarkable journey.”
