Tuesday, September 8, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Industry Brief

Playing With Purpose”, New Eurosport Show Hosted by Dr. Payal Kanodia Uncovers the Untold Journeys Behind India’s Sporting Icons

Presented in association with M3M Foundation and created by LegaXy Studio, the series premieres August 15 at 8 PM with football legend Bhaichung Bhutia as its first guest.

by MN4U Bureau
August 14, 2026
in Industry Brief
Reading Time: 2 mins read
A A
Playing With Purpose”, New Eurosport Show Hosted by Dr. Payal Kanodia Uncovers the Untold Journeys Behind India’s Sporting Icons
Share Share ShareShare

New Delhi:  Every sporting career is driven by something deeper than achievements and accolades. Behind every milestone lies a purpose, a choice, a belief, and a journey that shapes the athlete and defines their career.

Bringing this perspective to the forefront is “Playing With Purpose,” a new show in association with M3M Foundation, hosted by Dr. Payal Kanodia and created by LegaXy Studio. The show premieres on August 15 at 8 PM, exclusively on Eurosport, with a new episode every Saturday at 8 PM. The first episode features former Indian footballer Bhaichung Bhutia, followed by a line-up of accomplished athletes from different sporting disciplines. Each episode will bring a new athlete, a new journey and a new perspective to audiences, every Saturday at 8 PM.

“Playing With Purpose” looks beyond the conventional narrative of sporting success to explore the purpose behind a career. It delves into the motivations, choices, experiences, challenges, and perspectives that shape an athlete’s journey, offering audiences a deeper understanding of the person behind the career.

Dr. Payal Kanodia, Promoter, M3M Group; Chairperson, Paralympic Committee of India; and Chairperson and Trustee, M3M Foundation, said, “Every athlete’s journey is shaped by moments that never make it to the scoreboard, the doubts they overcame, the choices they made and the purpose that kept them going. Through ‘Playing With Purpose,’ we wanted to create a space for these stories to be told with honesty and depth, so that audiences don’t just celebrate the achievement, but understand the journey behind it. It has been a privilege to have these conversations with athletes who have shaped Indian sport, and I hope this show inspires viewers to find and follow their own sense of purpose.”

Amitesh Shah
Amitesh Shah

Amitesh Shah, Founder & CEO, LegaXy, said, “Playing With Purpose goes beyond sporting achievements to tell the human stories behind our athletes, their challenges, choices and purpose. With M3M Foundation, we aim to bring audiences closer to the people behind the champions, in a simple, honest and meaningful way.”

At the heart of the show are conversations that explore what drives athletes beyond the spotlight, what made them choose their path, what shaped their journey, what kept them going, and how their experiences have influenced the careers they built.

Hosted by Dr. Payal Kanodia, Promoter, M3M Group, Chairperson, Paralympics Committee of India, and Chairperson and Trustee, M3M Foundation, “Playing With Purpose” brings a thoughtful and engaging perspective to these journeys, creating a space where accomplished athletes can reflect on their careers and the purpose that has guided them along the way.

The association with M3M Foundation reflects a shared vision of highlighting stories that go beyond sporting achievements and celebrate purpose, perseverance, and the journeys that inspire. LegaXy Studio, which has created the show, brings its expertise in sports storytelling to develop a format centred on the human journey behind sporting careers.

Playing with Purpose” premieres August 15 at 8 PM, exclusively on Eurosport, with new episodes every Saturday at 8 PM.

-Based on Press Release

Tags: Amitesh ShahDr. Payal KanodiaLegaXy Studio

RECENT POSTS

Filmfare Awards
Industry Brief

Filmfare Awards Marathi 2026 to Premiere on 6th September at 9:30 PM, Only on Sony Marathi

September 7, 2026
0

Mumbai: The glamour, pride, and celebration of Marathi cinema’s finest talent are all set to unfold on screen with Filmfare...

Read moreDetails
Rajveer Singh and Aaraddhana Sharma Star in Story TV’s New Daily Microdrama ‘Adhura Ishq’
Industry Brief

Rajveer Singh and Aaraddhana Sharma Star in Story TV’s New Daily Microdrama ‘Adhura Ishq’

September 4, 2026
0

Mumbai: Television actors Rajveer Singh and Aaraddhana Sharma headline Adhura Ishq, a new relationship drama on Story TV. The 100-episode...

Read moreDetails
Popstar Volume
Industry Brief

Rusk Media Announces I-Popstar Volume 2, with Neha Kakkar, Aditya Rikhari and KING as Mentors!

September 4, 2026
0

MUMBAI: Rusk Media announces L’ORÉAL PARIS India and Ai+ Nova Smartphone present I-Popstar Volume 2, co-powered by Center Fresh -...

Read moreDetails
From Attari-Wagah to a World Record: How ZEE Marathi Is Bringing ‘Paaul Pudhe Padlay… Jamlay!’ to Life
Industry Brief

From Attari-Wagah to a World Record: How ZEE Marathi Is Bringing ‘Paaul Pudhe Padlay… Jamlay!’ to Life

August 31, 2026
0

Mumbai: ZEE Marathi is bringing its new brand philosophy, ‘Paaul Pudhe Padlay… Jamlay!’, to life through stories and experiences that...

Read moreDetails
ET NOW & ET NOW Swadesh to Host Special ‘Retirement Mahakumbh’ on August 29
Industry Brief

ET NOW & ET NOW Swadesh to Host Special ‘Retirement Mahakumbh’ on August 29

August 28, 2026
0

Mumbai: India’s leading business news destination, ET NOW and Hindi business news channel ET NOW Swadesh will run a special...

Read moreDetails
ZEE Media and SAP’s Architects of Viksit Bharat Journey Reaches Ludhiana, Celebrating Punjab’s Homegrown Business Leaders
Industry Brief

ZEE Media and SAP’s Architects of Viksit Bharat Journey Reaches Ludhiana, Celebrating Punjab’s Homegrown Business Leaders

August 27, 2026
0

Ludhiana: ZEE Media and SAP's Architects of Viksit Bharat journey reached Ludhiana after successful editions in Delhi and Ahmedabad. In...

Read moreDetails

LATEST NEWS

Moroccanoil appoints Aryna Sabalenka as Global Brand Ambassador

Moroccanoil appoints Aryna Sabalenka as Global Brand Ambassador

September 7, 2026
YAAP bags creative and media mandate for Parle Candy Culture

YAAP bags creative and media mandate for Parle Candy Culture

September 7, 2026

ANALYSIS

Chrome DM Report
Analysis

Zee News leads Hindi news channels with 98.73% OTS; Republic TV tops English segment at 94.72%: Chrome DM Report

September 4, 2026
0

Mumbai: Chrome DM’s latest Opportunity to See (OTS) report for Week 34’26 (August 22–28) has highlighted channel availability across Hindi...

PEOPLE

KFC Global Appoints Amy Ellis Durini
People

KFC Global Appoints Amy Ellis Durini as Global Chief Brand Officer

September 8, 2026
0

KFC Global has appointed Amy Ellis Durini as its new Global Chief Brand Officer, bringing back a familiar executive to...

MARKETING

Moroccanoil appoints Aryna Sabalenka as Global Brand Ambassador
Marketing

Moroccanoil appoints Aryna Sabalenka as Global Brand Ambassador

September 7, 2026
0

Mumbai: Haircare brand Moroccanoil has appointed professional tennis champion Aryna Sabalenka as its new Global Brand Ambassador, expanding the brand’s...

Subscribe to Newsletters

ADVERTISING

Curry Nation Wins Integrated Digital and Growth Mandates Across Jewellery, Technology and Kitchenware
Advertising

Curry Nation Wins Integrated Digital and Growth Mandates Across Jewellery, Technology and Kitchenware

September 7, 2026
0

Mumbai: Independent brand and creative agency Curry Nation has added SIONIQ, MPJ, Mangi and Oicia to its client portfolio, securing...

PRINT

Mohit Jain
Print

Mohit Jain of BCCL elected Chairman of ABC for 2026–27

September 2, 2026
0

Mumbai: Mohit Jain, Chief Operating Officer (Publishing) and Board Member of Bennett, Coleman & Co. Ltd. (BCCL), has been unanimously...

AUTHOR'S CORNER

Why the Ad Film That Worked Last Year May Not Work for Your Brand Today
Authors Corner

Why the Ad Film That Worked Last Year May Not Work for Your Brand Today

September 7, 2026
0

There was a time when making an ad film followed a fairly simple process. We had an idea, wrote the...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

KFC Global Appoints Amy Ellis Durini

KFC Global Appoints Amy Ellis Durini as Global Chief Brand Officer

September 8, 2026
Moroccanoil appoints Aryna Sabalenka as Global Brand Ambassador

Moroccanoil appoints Aryna Sabalenka as Global Brand Ambassador

September 7, 2026
YAAP bags creative and media mandate for Parle Candy Culture

YAAP bags creative and media mandate for Parle Candy Culture

September 7, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.