Mumbai: Kisna by H.K. Jewels has announced the appointment of Prashant Awasthi as its Chief Marketing Officer (CMO). With over two decades of experience in marketing and brand management, Awasthi joins Kisna after serving as A.V.P & Marketing Head at Siyaram’s. His expertise will play a key role in advancing the brand’s vision of making diamond jewellery accessible to every Indian household.
Awasthi is a seasoned leader with a proven track record in developing impactful brand strategies. At Siyaram’s, he led successful marketing campaigns that strengthened the brand’s appeal among younger consumers. His career also spans leadership roles at Reliance Retail and Trent Hypermarket, where he drove initiatives in retail growth and customer engagement.
Kisna, which operates with a distribution-driven business model and a strong network of over 3,000 outlets, has witnessed over 100% growth in recent years. Anchored in the vision of “Har Ghar Kisna” (Kisna in every home), the brand continues to expand rapidly across India. Awasthi’s expertise in market penetration and brand building is expected to accelerate this momentum, strengthening Kisna’s footprint across both offline and online platforms.
Expressing his excitement, Prashant Awasthi said, I am honored to join Kisna, a brand that is democratizing access to high-quality diamond jewellery. I look forward to working with the team to enhance brand visibility, engage with our customers on a deeper level, and make Kisna a household name across the country.”
