New Delhi: Propelis, the global brand services group created through the merger of SGK and SGS & Co, is strengthening its focus on India as part of its broader Southeast Asia growth strategy, with the company seeking to help brands streamline creative, packaging and market execution.
The company sees India as a priority market amid the rapid evolution of the country’s retail and FMCG sectors. Propelis aims to support brands in launching faster, adapting to changing consumer needs and executing consistently across markets.
The merger between SGK and SGS & Co was announced in January 2025 and valued the newly formed entity at an enterprise value of approximately US$900 million. Following the completion of the merger in May 2025, Propelis had more than 10,000 employees across over 30 countries, nearly US$1 billion in annual sales and more than 2,000 clients globally.
Building on SGK’s established packaging production and artwork capabilities in India, Propelis is expanding Marks’ creative services and integrated delivery model to offer clients broader support spanning strategy, creative development, packaging and execution.
India is central to Propelis’ integrated go-to-market strategy, supported by the continued growth of organised retail, evolving consumer preferences and the country’s expanding consumer market. The company believes this presents an opportunity for brands looking for more connected ways to manage creative, packaging, content and local market execution.
The complexity of bringing products to market has increased as brands expand portfolios, accelerate launches and respond to changing consumer expectations. Packaging now involves multiple requirements, including regulatory compliance, pricing, nutrition information, adaptations, print production and traceability from brief to shelf.
With these functions often spread across different teams and systems, brands can face delays, inconsistencies and operational inefficiencies. Propelis aims to address these challenges through an integrated model combining creative, packaging, production and AI-enabled workflow technology, offering greater visibility, speed and control from concept to shelf.
“India is one of the most dynamic consumer markets in the region, with brands navigating increasing portfolio complexity, multiple retail channels and evolving consumer expectations,” said Kathryn Sloane, Executive Managing Director, APAC MEA, Marks, a Propelis company. “Our connected operating model enables brands to balance global consistency with local relevance while simplifying creative, packaging and content execution. India combines scale, talent, manufacturing capability and one of the world’s fastest-growing consumer markets, making it a natural priority within our Southeast Asia growth strategy. We see India playing a central role in helping brands launch faster, adapt confidently and grow more effectively.”
Propelis integrates creative, packaging, localisation, content production and workflow technology into a connected operating model designed to simplify go-to-market execution, reduce complexity and improve speed and consistency across consumer touchpoints.
The group will support FMCG, food and beverage and retail brands in India through creative adaptation, packaging production, transcreation and technology-enabled workflows. As part of its continued investment in the region, Propelis has also appointed Sean Silveira as Client Director, Marks, strengthening its creative leadership across India and Southeast Asia.
“The merger only matters if clients see the impact in the work,” said Sean Silveira, Client Director, Marks, a Propelis company. “In India, something as simple as a packaging refresh involves multiple languages, regulatory requirements, printers, retailers and digital commerce platforms before it reaches the consumer. Our focus is to remove that complexity by bringing together creative, packaging, technology and workflow into one connected model, enabling brands to launch faster, reduce risk and deliver stronger outcomes in the market. As Marks continues to strengthen its creative capabilities in India, we also see significant opportunity to build more integrated partnerships by combining creative services with Propelis’ established packaging, artwork and production expertise. “
Propelis is also expanding into healthcare, digital, electronics and quick-service restaurants (QSR), while deepening its relationships with existing FMCG and retail clients. The company is further developing partnerships with global brands across India, APAC and the Middle East.
Following the merger, Propelis has expanded its work with brands including PepsiCo India, Royal Canin India and Nestlé India, while adding new clients such as Blooming Foods and Kitco in the Middle East. The company said these engagements reflect its focus on combining global expertise with local market insight.
