Ahmedabad: Radio Mirchi, the radio network operated by Entertainment Network India Limited (ENIL), has appointed Amardeep Sanadhya as Vice President (VP) & Regional Director – Impact Properties (West & Central Zone).
In his new role, Amardeep will spearhead the monetisation of major intellectual properties (IPs) across key markets in Gujarat, Rajasthan and Madhya Pradesh. He will also be responsible for curating 360-degree marketing campaigns for brands by integrating on-ground, digital and on-air platforms to create brand experiences.
Amardeep brings over 17 years of experience across media, public relations (PR) and IP monetisation. Before joining Radio Mirchi, he spent nearly 12 years with Optimal Media Solutions, a Times of India Group company, where he most recently served as Deputy Chief Manager & Cluster Head – Gujarat.
At Optimal Media Solutions, he was responsible for branded content and IP monetisation across multiple branches in Gujarat. His earlier career includes roles at Big FM, Times Response and Dainik Bhaskar Group, where he gained experience across media sales, content, brand solutions and intellectual property monetisation.
His appointment is expected to strengthen Radio Mirchi’s efforts to develop IP-led solutions and integrated marketing opportunities for brands across the West and Central markets.
