Guwahati: SBI General Insurance has unveiled the latest chapter of its integrated brand campaign, ‘Chuniye Bharosa, Apno Sa’, with a new film focused on Motor Insurance and featuring actor and brand ambassador Pankaj Tripathi.
The campaign continues to build on SBI General Insurance’s core message of trust, encouraging consumers to make considered choices when selecting an insurance partner and to look beyond the policy to the reliability and support offered when it matters.
The Motor Insurance film takes the central thought of ‘Chuniye Bharosa, Apno Sa’ into an everyday context. Built around the insight that consumers are careful when choosing whom to trust with something as valuable as their vehicle, the film draws a parallel with the importance of selecting a dependable motor insurance partner.
While purchasing a vehicle is often a carefully considered decision, motor insurance can sometimes be treated as a routine requirement. Through the campaign, SBI General Insurance aims to encourage customers to make more informed choices and select an insurance partner they can rely on throughout their vehicle ownership journey.
Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “Insurance is built on the confidence customers have in the partner they choose. As vehicles become an integral part of everyday life, customers are looking for protection that is simple, transparent and dependable. Through the Motor Insurance chapter of ‘Chuniye Bharosa, Apno Sa’, we continue our commitment to making insurance more relevant while delivering the support customers need throughout their ownership journey.”
Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, said, “At the heart of this campaign is a simple idea: A car is an achievement, its private space, self-expression, gives independence and control, and is one of the most valuable assets one owns. When it comes to protecting something so valuable to you, why would you take a chance? It is better to go with the most trusted brand with its wide network of garages and documented claims support experience. Pankaj Tripathi’s natural warmth and authenticity make this message resonate effortlessly across audiences. Through this campaign, we hope to encourage customers to view motor insurance not just as a policy, but provide assurance of having a dependable partner by their side.”
Pankaj Tripathi, known for his relatable screen presence and storytelling, continues to represent the values of trust, simplicity and dependability at the heart of the ‘Chuniye Bharosa, Apno Sa’ campaign. His broad audience connect across geographies and demographics further strengthens the campaign’s message.
The campaign will be amplified across television, print, outdoor, OTT and digital platforms, enabling SBI General Insurance to engage consumers across multiple formats and touchpoints.
The campaign is supported by SBI General Insurance’s motor insurance proposition, which includes a network of more than 8,400 network garages, cashless repair facilities, faster approvals and a transparent claims process. The company said these offerings are aimed at simplifying vehicle ownership and providing customers with greater confidence and support during unexpected situations.
