Mumbai: Marathon Edge Partners-backed SI (Sportz Interactive) has acquired Magnifi, an AI-powered video clipping and content platform serving organisations across the Americas, EMEA and APAC.
The acquisition is aimed at accelerating SI’s FanOS product roadmap, strengthening its technology and delivery capabilities, and expanding its presence across new markets and geographies.
SI, a sports technology company with more than 24 years of experience, works with over 150 leagues, federations, broadcasters and teams globally. The company said the acquisition will also bring additional talent across technology, delivery and go-to-market functions.
“This acquisition is a deliberate step in a strategy we have been building for some time. It accelerates our FanOS roadmap by a few quarters at the very least, brings in exceptional talent, and expands our footprint into new markets and geographies,” said Siddharth Raman, Chief Executive Officer of SI.
As part of the integration, Magnifi’s video capabilities will add a dedicated video layer to SI’s FanOS platform. The technology is designed to enable rapid clipping and distribution of sports video content, addressing the demand for near real-time highlights and moments during live sporting events.
“Sports video has a narrow window: a goal, a wicket, a match point, Fans want the clip before the replay finishes. Magnifi’s platform has handled that kind of volume in production for years. As FanOS Media, it adds a video layer to our stack that has already been through the pressure of live sports at scale,” said Monojit Banerjee, Chief Technology Officer of SI.
SI provides fan engagement and sports technology solutions to leagues, federations, teams, technology companies and media organisations across the world. Its portfolio spans 25+ sports, including cricket, football, motorsport, basketball and athletics.
The acquisition further strengthens SI’s focus on building technology-led fan engagement solutions while expanding its global capabilities across sports media, content and digital experiences.
