Mumbai: Siddesh Kerkar has joined WPP Media as Senior Vice President – Client Solutions. He previously worked for Mindshare as Principal Partner – Digital.
In his new role, Kerkar will work with brands to strengthen client partnerships, connect strategy with execution and develop integrated solutions that balance brand building with performance while keeping the customer at the centre.
Kerkar currently works with brands including JSW Motors, Ultratech Cement, Castrol, Maruti Suzuki, ICICI Prudential Mutual Fund and Indriya Jewels, among others. His role involves helping brands navigate an increasingly complex digital landscape by connecting strategic priorities with execution.
The appointment comes as brands increasingly seek media strategies that bring together data, technology, creativity and consumer insights to drive business results. The shift is also placing greater emphasis on connecting media investments with measurable commercial outcomes.
Kerkar’s focus areas will include client solutions, media strategy, strategic client partnerships, data and analytics, business growth, and digital and media transformation.
His appointment is expected to strengthen WPP Media’s client solutions capabilities and support the agency’s efforts to deliver more connected, data-led and business-focused media strategies.
With the expanded mandate, Kerkar will work across teams and client relationships to develop solutions that address evolving consumer behaviour and the increasingly complex digital media ecosystem, while supporting innovation and stronger business outcomes for clients.
